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DoubleClick Wins Marketing Excellence Awards From Jupitermedia's 2005 Clickz.Com for DART Motif and DARTMail NEW YORK, July 5 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK), a leading provider of solutions for advertising agencies, web publishers and marketers, today announced that its rich media solution, DART Motif(SM), and its email marketing solution, DARTMail, each won in their respective category in Jupitermedia's 2005 ClickZ.com Marketing Excellence Awards. DoubleClick's DART Motif won in the Rich or Streaming Media Technology/Product category and DARTMail won in the ASP Email Marketing category. Judges of the awards were a range of interactive marketers that make up ClickZ.com's reader base. "It's an honor that our industry peers have bestowed this recognition on DART Motif and its dedicated product, sales and customer support team," said Doug Knopper, Senior Vice President and General Manager, Ad Management, DoubleClick. "The product has made great strides in the marketplace since its inception, and we're greatly encouraged by the positive feedback from the advertising and creative community. This award is another reminder that DART Motif has become a serious contender in the rich media space." Created by integrating Macromedia Flash MX 2004 with DART ad management solutions, marketers and ad agencies use DART Motif for their rich media campaigns to benefit from increased efficiency, improved campaign performance, customized levels of service and centralized reporting. By becoming DART Motif-enabled, publishers can meet the demand from advertisers and their ad agencies which use DART Motif. "DARTmail is frequently identified by industry analysts and researchers as one of the leading solutions for email marketers and publishers, but it is especially rewarding to be recognized by ClickZ's readers most of whom are marketers that rely on technology on a daily basis," said Eric Kirby, Senior Vice President and General Manager of DoubleClick Email Solutions. DARTmail is DoubleClick Email Solutions' flagship product, which together with the UnityMail email software platform provides the industry's most complete and customizable email service offering, incorporating leading technology, unparalleled service and support, strategic and professional services, and unrivalled delivery management to more than 400 world-class marketing organizations, publishers and agencies globally. Additional information on DoubleClick's solutions for advertising agencies, marketers and web publishers can be found at http://www.doubleclick.net/ . About DoubleClick Inc. DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions -- online advertising, search engine marketing, affiliate marketing and email marketing, -- help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 22 offices around the world. Contact: Jenny Connorton DoubleClick Inc. 212.381.5183 DATASOURCE: DoubleClick Inc. CONTACT: Jenny Connorton of DoubleClick Inc., +1-212-381-5183, Web site: http://www.doubleclick.com/

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