DoubleClick Signs Friendster for Online Ad Management
19 Januar 2005 - 3:30PM
PR Newswire (US)
DoubleClick Signs Friendster for Online Ad Management NEW YORK,
Jan. 19 /PRNewswire-FirstCall/ -- DoubleClick Inc. (NASDAQ:DCLK),
the leading provider of marketing solutions for advertisers, direct
marketers and web publishers, today announced it has signed
Friendster, a leading social networking site, as a high-volume DART
for Publishers (DFP) client. DFP is a hosted, advertising serving
and management solution that helps web publishers efficiently
manage, serve and report on online ads to monetize their content
and increase revenues. "Friendster enjoys significant traffic from
13 million members and therefore a high demand for advertising.
DoubleClick's DART for Publishers solution is regarded as the most
robust and scalable solution available to meet our growing needs,"
said Charlie Barrett, Vice President of Sales, Friendster. "In
particular, we're already impressed with DoubleClick's extremely
easy implementation process thanks to a knowledgeable and
responsive account team." "Savvy web publishers choose
DoubleClick's DFP solution for its world-class service, and ability
to grow in conjunction with their business," said Doug Knopper,
Senior Vice President, Ad Management, DoubleClick. "Friendster's
high-volume inventory made DFP the logical choice to manage its
demand." The DART for Publishers service is part of DoubleClick's
DART ad management suite, which, along with DART for Advertisers,
DART Enterprise ad serving software, the MediaVisor media planning
tool and DART Motif, the company's rich media solution, provides
comprehensive marketing solutions for approximately 1,000 clients
worldwide. To learn more about DART for Publishers, visit
http://www.doubleclick.net/. About DoubleClick Inc. DoubleClick is
the leading provider of solutions for advertising agencies,
marketers and web publishers to plan, execute and analyze their
marketing programs. DoubleClick's marketing solutions -- online
advertising, search engine marketing, affiliate marketing, email
marketing, database marketing, data management and marketing
resource management -- help clients yield the highest return on
their marketing dollar. In addition, the company's marketing
analytics tools help clients measure performance within and across
channels. DoubleClick Inc. has global headquarters in New York City
and maintains 23 offices around the world. Media Contact: Jenny
Connorton DoubleClick Inc. 212.381.5183 DATASOURCE: DoubleClick
Inc. CONTACT: Jenny Connorton, of DoubleClick Inc.,
+1-212-381-5183, Web site: http://www.doubleclick.com/
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