Sequential Brands Group and Jessica Simpson Announce New Partnership with Centric Brands for Handbag and Jewelry Collections
15 November 2019 - 2:48PM
Sequential Brands Group, Inc. (“Sequential” or the “Company”)
(Nasdaq:SQBG), along with Jessica Simpson, announces a new,
multi-year licensing agreement with Centric Brands Inc. to develop,
manufacture and distribute the entertainer and entrepreneur's
handbag and jewelry collections.
“We are thrilled to be working with a powerhouse like Centric
Brands on our handbags and jewelry collections,” Simpson
said. “Accessories are essential to the Jessica Simpson
Collection and to every woman’s closet. They allow us to
create multiple looks out of each outfit and make each of those
looks stand out.”
“We are excited to partner with Jessica and with Sequential
Brands to support the continued growth of Jessica Simpson handbags
and jewelry,” said Jason Rabin, Chief Executive Officer of Centric
Brands Inc. “The Jessica Simpson collection is an accessible,
fashion forward lifestyle collection and we see significant
opportunity to build upon the brand’s iconic handbags and jewelry
collections and to bring it to new heights.”
Centric’s best-in-class design team will meld their expertise
with Simpson’s in-house team, helmed by Jessica, and her mother,
Tina Simpson, to ensure the range reflects the brand’s philosophy
that fashion should be fun, approachable and celebrate all
women. The handbag collection will showcase soft, supple
materials in iconic easy-to-wear silhouettes like double handle
satchels, totes, hobos. Expect more trend-forward styles that
will incorporate exclusive prints and hardware familiar to current
fans of Simpson’s collection. The jewelry collection will
feature vibrant color and fun mixed-media styling. A hallmark
of the range will be a great assortment of fashion hoops - iconic
to Jessica’s personal style - colorful friendship bracelets, charms
and lots of layering options.
Handbags launch spring 2020 and will retail between $78-$118.
Fashion jewelry will retail between $18-$58 and debut in
April. Both will be available on the newly launched
direct-to-consumer site, www.jessicasimpson.com, and department
stores that carry the Jessica Simpson Collection.
About The Jessica Simpson CollectionThe Jessica
Simpson® Collection is inspired by and designed in collaboration
with Jessica Simpson, entertainment, music and style icon.
This lifestyle collection reflects all that is modern Americana: it
is iconic, fashion-forward, accessible, free-spirited, timeless and
affordable. The collection spans multiple categories
including footwear, young contemporary and plus size apparel,
outerwear, sunglasses, optical frames, handbags and small leather
goods, swimwear, perfume, legwear, scarves/hats/wraps, jewelry,
intimates, slippers, cold weather accessories, luggage, girls and
baby footwear, apparel, coats, swimwear, legwear and a maternity
collection. A growing home offering includes bedding, towels
and home accessories. The collection, like Jessica herself,
is classically familiar, approachable yet inspirational, sexy yet
sweet, flirtatious and whimsical, vintage at times, but always
of-the-moment. The Jessica Simpson® Collection is currently
available in over 3,000 points of distribution worldwide and at
www.jessicasimpson.com.
About Centric Brands Inc.As one of the world’s
leading lifestyle collectives, Centric Brands Inc. (NASDAQ:
CTRC) is privileged to work with distinct brands to help bring
their visions to life. With a diverse portfolio of over 100
licensed and owned brands, we work strategically to help each of
them develop and grow while remaining true to their DNA. Our
mission is to deliver product solutions for our brands that build
value.For more information, www.centricbrands.com.
About Sequential Brands Group, Inc.Sequential
Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and
licenses a portfolio of consumer brands in the active and lifestyle
categories, which includes the Jessica Simpson brand. Sequential
seeks to ensure that its brands continue to thrive and grow by
employing strong brand management and marketing teams. Sequential
has licensed and intends to license its brands in a variety of
consumer categories to retailers, wholesalers and distributors in
the United States and around the world. For more information,
please visit Sequential's website at:
www.sequentialbrandsgroup.com. To inquire about licensing
opportunities, please email: newbusiness@sbg-ny.com.
For more information:
Jessica Simpson Collection
Peggy Merck
peggy@jessicasimpson.com
Sequential Brands Group, Inc.
Katherine Nash
knash@sbg-ny.com
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