FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Smith Brian A. 		2. Issuer Name and Ticker or Trading Symbol

CONVERSANT, INC. [ CNVR ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

__ X __ Director                      _____ 10% Owner
_____ Officer (give title below)      _____ Other (specify below)
(Last)          (First)          (Middle)

30699 RUSSELL RANCH RD, STE. 250 		3. Date of Earliest Transaction (MM/DD/YYYY)

12/10/2014
(Street)

WESTLAKE VILLAGE, CA 91362
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock, par value $0.001 per share   12/10/2014     D (1)    17573   (2) D   (3) 0   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares

Explanation of Responses:
( 1)  The shares were disposed of in the acquisition of the Issuer (the "Merger") by Alliance Data Systems Corporation ("Alliance Data") under the Agreement and Plan of Merger, dated September 11, 2014, by and among Alliance Data, the Issuer and Amber Sub LLC (the "Merger Agreement").
( 2)  The amount of securities disposed of includes 13,073 shares of restricted stock held by the Reporting Party, 13,073 of which fully vested immediately prior to the consummation of the Merger and were disposed of in the Merger in exchange for the right to receive the Merger Consideration (as defined below and less applicable tax withholding) and 0 of which remain subject to vesting and forfeiture conditions and were converted into restricted stock of Alliance Data pursuant to the terms and conditions of the Merger Agreement.
( 3)  Pursuant to the Merger Agreement, stockholders of the Issuer received, for each share of Common Stock held by such stockholder immediately prior to the Merger, and at such stockholder's election, either (i) a combination of 0.07037 of a share, par value $0.01 per share, of Alliance Data common stock and an amount in cash equal to $15.14, (ii) 0.124014 of a share of Alliance Data common stock (the "Per Share Stock Election Consideration"), or (iii) $35.00 in cash, subject to proration and the other terms and conditions of the Merger Agreement (the "Merger Consideration").

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Smith Brian A.
30699 RUSSELL RANCH RD
STE. 250
WESTLAKE VILLAGE, CA 91362 		X



Signatures
/s/ Brian A. Smith by Lisa M Mitchell as attorney-in-fact pursuant to Power of Attorney 12/10/2014
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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