Brilliant Earth Expands Retail Fleet to Luxury Mall Locations
31 August 2023 - 2:00PM
Brilliant Earth Group, Inc. (“Brilliant Earth” or the “Company”)
(Nasdaq: BRLT), an innovative, global leader in ethically sourced
fine jewelry, today announced the opening of three new showrooms
inside luxury malls: Roosevelt Field in New York, King of Prussia
in Pennsylvania, and Roseville Galleria in California. The new
showrooms will offer a wide assortment of fine jewelry and bridal
styles available for same-day purchase, convenient personalization
of made-to-order pieces, and one-on-one appointments with jewelry
specialists.
“We are thrilled to open three new showrooms in
premier mall locations nationwide,” said Kathryn Money, SVP of
Merchandising and Retail Expansion. “Expanding on the success of
our existing showrooms, we are strategically moving into spaces
with higher foot traffic and larger consumer footprints. These new
locations will allow us to showcase the brand to more customers,
while continuing to meet their expectations for a seamless
experience across digital and physical platforms.”
The new indoor mall showrooms are bright and
spacious, featuring dedicated appointment areas and welcoming
lounges where customers can explore products, including new
collections and signature pieces. During appointments, Brilliant
Earth’s expert jewelry specialists curate styles, determined by the
customer’s pre-selected preferences, providing clients with a
highly personalized shopping experience. The new format also
encourages walk-in customers to enjoy the high-touch personalized
appointment experiences.
Brilliant Earth’s newest engagement ring collection
features twelve distinctively designed styles preset with lab grown
diamond center stones and will be available on-site for customers
looking to make immediate purchases. Customers can also shop
on-trend fine jewelry styles, such as Zodiac pendants, nameplate
necklaces and bold gemstone rings all available on-site. The
in-store experience is supported by Brilliant Earth’s innovative
online features, including design-your-own ring, product
visualization, and ring-stacking options. Brilliant Earth continues
to optimize the customer experience, however they prefer to shop,
whether in-person or online.
Furthering the Brand’s commitment to its mission,
Brilliant Earth provides customers access to the world’s largest
at-scale collection of planet-first carbon capture lab grown
diamonds, 100% renewable lab grown diamonds and blockchain enabled
natural diamonds. The Company also offers ethically sourced
gemstones and recycled precious metals.
The investment Brilliant Earth is making in
physical retail brings the Company’s showroom total to 37
locations. For more information or to browse the full product
assortment, please visit BrilliantEarth.com.
PRESS CONTACT Victoria Del Rico Director of
Communications, Brilliant Earth
Victoria.Delrico@BrilliantEarth.com
ABOUT BRILLIANT EARTH Brilliant Earth is a
digitally native, omni-channel fine jewelry company and a global
leader in ethically sourced fine jewelry. Led by our co-founders
Beth Gerstein and Eric Grossberg, the Company’s mission since its
founding in 2005 has been to create a more transparent,
sustainable, and compassionate jewelry industry. Headquartered in
San Francisco, CA and Denver, CO, Brilliant Earth now has more than
30 showrooms and services customers in over 50 countries
worldwide.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7f4da383-3a89-43c7-9580-bb6b1f352da8
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