Brera Holdings PLC (“Brera Holdings”, “Brera” or the “Company”)
(Nasdaq: BREA), which one year ago became the first Italian
football team to IPO on Nasdaq, today describes the benefits of
being a publicly-traded multi-club ownership (“MCO”) company for
global professional football (American soccer), which is
democratizing sports club ownership like never before. This
innovative approach allows fans and investors alike to hold a stake
in a diversified portfolio of professional sports clubs, marking a
shift from the exclusive realm of billionaire investors to the
accessible domain of the public markets.
Through its Nasdaq-listed shares, Brera Holdings offers
shareholders the unique opportunity to access the sports industry's
lucrative aspects which were previously out of reach to retail
investors. The Company's strategic execution of the MCO model is
designed to 1) enhance operational efficiencies and resource
allocation across its portfolio, 2) broaden and deepen revenue
sources, and 3) leverage the pronounced valuation gap between
top-tier and second-tier soccer clubs, aiming to deliver superior
returns to its investors.
Brera's acquisition strategy is as ambitious as it is strategic,
targeting men's soccer clubs in varied locales, from the historical
Brera FC in Milan, Italy to newer ventures in Mozambique, Mongolia
and North Macedonia. This not only taps into soccer's universal
appeal but also opens up a myriad of potential revenue avenues
through tournament wins, player transfer fees, and sponsorship
deals, among others.
A pivotal element of Brera Holdings' approach is its planned
exploitation of inefficiencies within the lower echelons of the
soccer league system. The dynamics of these markets—characterized
by limited competition and sometimes substantial entry
barriers—present ripe opportunities for above-average returns.
Brera specifically targets clubs at a crossroads of financial and
competitive disparity, setting the stage for potentially
transformative success and promotion to higher leagues without
necessitating hefty financial inputs.
The correlation—or lack thereof—between spending and success in
these leagues is telling. While the financial clout is closely tied
to performance in the upper tiers (evidenced by an R squared
(Coefficient of Determination) of approximately .48 and higher),
the scenario dramatically shifts in Italy’s Serie B and similar
leagues, where the correlation plummets (R squared of about .15 and
lower) Source: Capology. This discrepancy underscores a critical
insight: strategic investments in these lower-tier leagues can
yield considerable returns, independent of significant financial
outlays.
Backing its ambitions with a data-driven methodology, Brera
Holdings zeroes in on undervalued opportunities within these
less-visible markets. The inefficiencies of the low and mid-tier
player markets, marked by under exploitation and even obscurity,
are expected to afford Brera a distinct edge in realizing
consistent profits through astute player transactions and
on-the-field achievements.
Brera Holdings PLC champions a fan-centric, strategic foray into
the global soccer market. With a laser focus on underappreciated
assets in emerging markets, Brera Holdings plans not just to
generate value but to redefine the very essence of professional
sports ownership for the everyday investor, setting a new precedent
in the sports and investment worlds alike.
ABOUT BRERA HOLDINGS PLC
Brera Holdings PLC (Nasdaq: BREA) is focused on expanding its
social impact football (American soccer) business by developing a
global portfolio of emerging football and other sports clubs with
increased opportunities to earn tournament prizes, gain
sponsorships, and provide other professional football- and
sports-related consulting services.
The Company seeks to build on the legacy and brand of Brera FC,
the first football club that was acquired by the Company in 2022.
Brera FC, known as "The Third Team of Milan," is an amateur
football association which has been building an alternative
football legacy since its founding in 2000. The Company owns the
trademarked FENIX Trophy Tournament, a non-professional
pan-European football competition recognized by UEFA, inaugurated
in September 2021 and organized by Brera FC. "FENIX" is an acronym
for "Friendly European Non-professional Innovative Xenial." BBC
Sport has called the FENIX Trophy "the Champions League for
amateurs," and Brera FC hosted the 2023 finals at Milan's legendary
San Siro Stadium. In October 2022, the Internet Marketing
Association at its IMPACT 22 Conference named Brera FC as its award
recipient for "Social Impact Through Soccer," recognizing the
Company's focus at an international level with this
distinction.
In March 2023, the Company expanded to Africa with the
establishment of Brera Tchumene FC, a team then admitted to the
Second Division League in Mozambique, a country of nearly 32
million people. Brera Tchumene FC won its post-season tournament
and in November 2023 was promoted to Mocambola, the First Division
in Mozambique. In April 2023, the Company acquired 90% of the
European first division football team Fudbalski Klub Akademija
Pandev in North Macedonia, a country with participation rights in
two major Union of European Football Association ("UEFA")
competitions.
In June 2023, Brera acquired a strategic stake in Manchester
United PLC. In July 2023, the Company completed the acquisition of
a majority ownership in the Italian Serie A1 women's professional
volleyball team UYBA Volley S.s.d.a.r.l. In September 2023, the
Company assumed control of Bayanzurkh Sporting Ilch FC, a team in
the Mongolian National Premier League, which will become Brera Ilch
FC when the football season resumes in March 2024. In January 2024,
the Company announced the launch of a proactive search for an
Italian Serie B football club target designed to bring multi-club
ownership of the highest tiers of professional sports ownership to
mass investors through the Company's Nasdaq-listed shares. The
Company is focused on bottom-up value creation from undervalued
sports clubs and talent, innovation-powered business growth, and
socially-impactful outcomes. See www.breraholdings.com
Cautionary Note Regarding Forward-Looking
Statements
This press release contains forward-looking statements that are
subject to various risks and uncertainties. Such statements include
statements regarding the Company's ability to grow its business and
other statements that are not historical facts, including
statements which may be accompanied by the words "intends," "may,"
"will," "plans," "expects," "anticipates," "projects," "predicts,"
"estimates," "aims," "believes," "hopes," "potential" or similar
words. Actual results could differ materially from those described
in these forward-looking statements due to a number of factors,
including without limitation, the Company's ability to continue as
a going concern, the popularity and/or competitive success of the
Company's acquired football and other sports teams, the Company's
ability to attract players and staff for acquired clubs,
unsuccessful acquisitions or other strategic transactions, the
possibility of a decline in the popularity of football or other
sports, the Company's ability to expand its fanbase, sponsors and
commercial partners, general economic conditions, and other risk
factors detailed in the Company's filings with the SEC. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake any responsibility to update such forward-looking
statements except in accordance with applicable law.
CONTACT INFORMATION:
FOR MEDIA AND INVESTOR RELATIONSPierre Galoppi, Chief Executive
OfficerBrera Holdings PLCpierre@breraholdings.com
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