Allbirds Announces Completion of Two International Distributor Deals
05 März 2024 - 10:15PM
Allbirds Inc., a global lifestyle brand that innovates with
sustainable materials to make better footwear and apparel products
in a better way, announced the completion of its previously
announced agreements with distributor partners in Australasia and
Japan.
With the completion of these agreements, Allbirds has
transitioned four international regions from direct selling to a
distributor model. The shift from a direct go-to-market model to a
third-party distributor model is one of the key pillars under
Allbirds’s previously announced Strategic Transformation Plan.
In 2023, the Company transitioned to new partners in Canada and
South Korea, and continues to explore distribution opportunities in
other international geographies.
Effective June 1, 2024, world-renowned industry leader Goldwin
Inc. will be the exclusive Allbirds distributor in Japan, bringing
decades of expertise in the region. Beginning July 1, 2024,
Compendium Group will be Allbirds’ first appointed Australasian
distributor, focused on continuing to build brand awareness and
affinity across Australia, New Zealand, and the Pacific Islands,
with a proven track record among breakthrough brands.
“We are proud to partner with illustrious distributors in two
important regions for Allbirds,” said Annie Mitchell, Chief
Financial Officer of Allbirds. “Goldwin is a world-class
distributor and we look forward to benefiting from their regional
knowledge and expertise as we build brand awareness in Japan.
Australasia, including our spiritual home of New Zealand, is a
significant market for our brand, and we couldn’t ask for a better
partner than Compendium to lead our efforts in this region.”
“From its birth, Allbirds always drew our attention for its
unique sustainable approach in business and products,” said Mori
Hikari, Managing Executive Officer of Goldwin Inc. “As we pride
ourselves in being one of the most outdoor/sports committed,
environmentally focused companies in Japan, we are extremely happy
to partner with Allbirds. We believe our partnership will surely
accelerate not only Goldwin’s commitment to sustainable growth but
also our society’s awareness of it.”
“To represent Allbirds down under, with its deep Kiwi roots, is
something we are incredibly proud and passionate to get behind.
Allbirds is a consumer-driven brand that empowers the public and
advocates for change in the footwear industry. This movement has
inspired change for other global footwear brands. This resonates in
the New Zealand and Australian market, a region where the
environment and how we use our natural materials while still
protecting it is important from an early age, which sparks a
powerful sense of connection to the brand values and product,” said
Compendium Groups CEO, Johnathan Lopes Da Silva.
About Allbirds, Inc.Based in San Francisco,
with its roots in New Zealand, Allbirds launched in 2016 with a
single shoe: the now iconic Wool Runner. In the years since,
Allbirds has sold millions of pairs of shoes, and has maintained
its commitment to incredible comfort, versatile style and unmatched
quality. This is made possible with materials like Allbirds’
sugarcane-based midsole technology, SweetFoam™, and textiles made
with eucalyptus fibers and Merino wool – so consumers don't have to
compromise between the best products and their impact on the earth.
www.allbirds.com
About Goldwin: Established in 1951 in Oyabe
City, Toyama Prefecture in Japan, with the corporate philosophy "to
realize a fulfilling and healthy life through sports", Goldwin
develops high-performance sports/outdoor wear brands – including
the original Goldwin brand, THE NORTH FACE, HELLY HANSEN, Speedo,
and CANTERBURY. From research and development to planning,
manufacturing, quality control and direct store sales, we strive to
provide professional use, athlete-oriented products and quality
store and service experience for our customers. In 2021, Goldwin
announced our long-term vision "PLAY EARTH 2030" in tackling
priority issues to resolve climate change and to integrate
sustainability into our business model. corp.goldwin.co.jp
About Compendium Group.: Compendium Group
focuses on distribution across Australasia, working with
international brands that are innovative, ethical, and global
leaders in their channels across the Outdoor, Surf, Sport and
Active Lifestyle categories. These brands include Hydro Flask,
Allbirds, OOFOS, Cotopaxi, Rumpl and Nocs Provision. They have a
proven track record in building long-standing partnerships to act
as the brand's custodians in Australia, New Zealand and the Pacific
Island regions. These partnerships are carefully selected based on
having a clear cause and a point of difference within their market
sector. They offer an outstanding consumer-centric digital, retail,
wholesale and marketplace solution that will position their partner
brands at the heart of each distribution opportunity across
Australasia.
Contact: press@allbirds.com
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