Luxury jewelry giant leverages BigCommerce's
Open SaaS enterprise ecommerce platform to create personalized
shopping experiences and drive growth
BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce
platform for fast-growing and established B2C and B2B brands, today
announced Diamonds Direct, one of the largest luxury jewelry
companies in the United States, has launched on the BigCommerce
platform.
Taking advantage of BigCommerce’s headless and composable
commerce capabilities, the site now delivers faster speeds and
exceptional front-end capabilities empowering Diamonds Direct to
deliver unparalleled shopping experiences, driving customer loyalty
and increased sales.
“Revitalizing our platform required us to transform our online
business, focusing on functionality to deliver an elevated customer
experience, while simultaneously prioritizing stability,
scalability and security,” said Rachel Scholan, vice president of
digital strategy at Diamonds Direct. "BigCommerce and Experro
enabled us to boost our online presence and exceed expectations
with personalized customer journeys, heightened engagement and full
flexibility on both ends.”
Diamonds Direct’s legacy platform was hindered by several
limitations, including a lack of headless capabilities, content
management and self-service tools, which required developer
assistance for even minor updates. Additionally, the previous
platform’s insufficient search and product merchandising
capabilities coupled with disconnected technology stacks and siloed
data resulted in poor site performance, limited omnichannel
capabilities and, ultimately, a sub-par customer experience.
Charged with delivering a cutting-edge, enterprise-grade digital
transformation solution, Diamonds Direct’s digital strategy and
transformation partner Rapidops aligned with BigCommerce as the
ecommerce engine, BigCommerce agency partner 1Center as the design
and implementation partner and Experro as the Digital Experience
Platform (DXP). Using BigCommerce’s versatile and composable open
SaaS headless platform as the back-end and Experro as the DXP to
offer the blazing-fast store front-end, AI-powered search and
merchandising, personalization and customer journey automation, the
multi-storefront, highly personalized online shopping experience
was launched in just three months.
“The combination of BigCommerce and Experro exceeded all of our
expectations for a critical enterprise customer like Diamonds
Direct,” said Minank Mori, director of ecommerce at 1Center.
“Within the first month alone, mobile site speed increased
significantly. Engagement and average order value also increased
compared to the previous year. We firmly believe that there is no
better partner duo to deliver an enterprise-grade headless and
composable ecommerce experience than BigCommerce and Experro.”
BigCommerce’s ecommerce platform provides extensive features at
cost-effective pricing while enabling the creation of a futuristic
API-driven, headless online store that can facilitate cross-channel
commerce through a single platform. On top, Experro’s DXP offered
ecommerce front-end, headless CMS, page builder, AI search and
merchandising, personalization, and customer intelligence to offer
speed, scale and flexibility to build unique shopping experiences
for all Diamonds Direct customers.
Key features of the new site include a jewelry builder to
provide personalized shopping experiences, as well as a product
sync engine that ensures seamless synchronization of thousands of
unique SKUs in near real-time fashion. The engine is specifically
designed to handle the complexities of multiple vendors supplying
diamonds to various retailers, ensuring that each diamond is
accurately reflected in the inventory. Rapidops and 1Center
integrated multiple internal systems including their PoS to
automate many operational processes.
“BigCommerce is an enterprise ecommerce platform built to
empower our merchants’ ambitious growth. We work with a rich
ecosystem of technology providers to deliver a seamless front- and
back-end commerce experience for our merchants and their
customers,” said Marc Ostryniec, chief sales officer at
BigCommerce. “By leveraging BigCommerce's platform and partners,
Diamonds Direct now has the agility of a modern technology stack to
drive its business forward.”
“As the modern enterprise DXP, Experro drastically reduces the
complexity, costs and time required to launch a highly-customized
headless store,” said Jayesh Mori, chief executive officer at
Experro. “With our strong partnership and robust integration with
BigCommerce, Diamonds Direct now has the ability to launch new
customer experiences in minutes, improve customer engagement and
drive sales.”
Diamonds Direct joins a growing list of enterprise retail
merchants using BigCommerce including Ted Baker, Natori and Badgley
Mischka and many more.
To learn more about BigCommerce’s enterprise ecommerce solutions
for fashion and apparel, click here. To learn more about
BigCommerce’s headless solutions, click here.
About BigCommerce
BigCommerce (Nasdaq: BIGC) is a leading open
software-as-a-service (SaaS) ecommerce platform that empowers
brands and retailers of all sizes to build, innovate and grow their
businesses online. BigCommerce provides its customers sophisticated
enterprise-grade functionality, customization and performance with
simplicity and ease-of-use. Tens of thousands of B2C and B2B
companies across 150 countries and numerous industries use
BigCommerce to create beautiful, engaging online stores, including
Ben & Jerry’s, Molton Brown, S.C. Johnson, Skullcandy, Solo
Stove, Ted Baker and Vodafone. Headquartered in Austin, BigCommerce
has offices in London, Kyiv, San Francisco, and Sydney. For more
information, please visit www.bigcommerce.com or follow us on
Twitter, LinkedIn, Instagram and Facebook.
About Experro
Experro is the next-generation DXP platform that empowers brands
to deliver blazing-fast, personal and engaging headless and
composable shopping experiences. It offers an enterprise-grade,
fully-customizable, fully-managed and infinitely scalable Digital
Experience Platform (DXP) for B2B, B2C and D2C merchants across all
sizes and industries. For more information, please visit
www.experro.com.
BigCommerce® is a registered trademark of BigCommerce Pty. Ltd.
Third-party trademarks and service marks are the property of their
respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20231018955976/en/
Brad Hem pr@bigcommerce.com
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