Apigee, the API company, and Magazine Luiza, one of Brazil’s
largest consumer electronics companies, today revealed that
the retailer’s recently announced growth has been fueled by its
five-year digital transformation strategy, a strategy powered by
APIs and Apigee. Magazine Luiza, which began working with Apigee in
2014 as part of its digital transformation strategy, recently
reported a 4.8 percent increase in gross sales, with e-commerce
sales rising 33.6 percent and now accounting for 22.5 percent of
total sales for the company. The company also achieved 28.9 percent
EBITDA growth over the same period last year.
“Magazine Luiza is a great example of Brazilian innovation and
ingenuity, and we are proud to be a part of their digital
transformation and success,” said Chet Kapoor, Apigee CEO. “We hope
that they can serve as a model for other businesses in Brazil and
throughout the world who are embracing APIs and digital
business.”
Magazine Luiza sells consumer goods, including household
appliances, electronics, furniture, cosmetics, baby care
accessories, toys and sports equipment, online and through more
than 750 retail stores across the country. The company is
leveraging APIs and Apigee as it rebuilds and modernizes its
core digital infrastructure, focusing on mobile and e-commerce
platforms, logistics, order management and strategic marketplace
initiatives.
Part of the company’s growth is a result of CEO Frederico
Trajano and the management team’s strategy to become increasingly
more digital, multichannel and closer to customers. Frederico took
over in November 2015 with the long-term objective of converting
Magazine Luiza into a digital company with physical points of sale,
rather than a traditional retailer with a strong digital
presence.
“Retailers must adapt to the changing landscape of digital
commerce,” said Trajano. “Amid uncertain economic times, Magazine
Luiza made a commitment to digital transformation and chose Apigee
as our key technology provider. We believe our commitment to
delivering a modern digital experience is paying off with an
increase in Magazine Luiza growth and a reduction to our working
capital.”
Digitizing the store experience through APIs has led to
operational cost containment and has enabled Magazine Luiza to
expand hiring and job training efforts. By the end of the year, the
company plans to train all in-store employees to use smartphones as
sales tools, and more than half its stores will allow consumers to
order goods online and pick them up from a retail location. The
company continues to further integrate its online assets with its
physical stores in order to provide an advantage over
e-commerce-only companies.
In June, 2016, the company leveraged Apigee software to launch a
new digital marketplace, which enables other retailers to sell
third-party products through MagazineLuiza.com.br. Through the
marketplace, Magazine Luiza is increasing the number of product
categories it offers while minimizing inventory risks and delivery
costs.
Additionally, the company's Magazine Voce (translating to
‘Magazine You’) platform is helping accelerate digital innovation
in retail while providing all Brazilians access to participate in
the growing e-commerce market. Magazine Voce enables individuals to
sell services and products to customers across the country via new
channels, connecting the nation online through APIs and Apigee.
Inspiring digital entrepreneurs in Brazil, the social commerce
marketplace enables vendors to manage sales, commission reports,
incentive programs, email marketing, shipping, and more through
Magazine Luiza.
“Magazine Luiza shows that having leadership with the fortitude
to invest in a digital vision, even in tough economic times, can
truly pay off,” said John Rethans, global digital strategist at
Apigee. “To see this digital transformation take hold and empower
individuals across an emerging economy illustrates that APIs and
the strategies Apigee helps enable can help prepare companies of
many kinds for the future.”
The Apigee Edge platform delivers comprehensive API management
capabilities that can empower organizations like Magazine Luiza to
securely deliver and manage APIs and API traffic at scale. Apigee
Edge includes an API gateway; developer portal; API, app and
developer analytics; API monetization features; support for high
scale, and more. About ApigeeApigee® (NASDAQ:APIC)
provides a leading API platform. Many of the world's largest
organizations select Apigee to enable their digital business.
Apigee customers include global enterprises such as Walgreens,
Burberry, Morningstar, and First Data. Apigee is headquartered in
San Jose, California.
Connect with ApigeeApigee blog:
https://blog.apigee.com/frontApigee community:
https://community.apigee.com/Twitter:
https://twitter.com/ApigeeLinkedIn:
https://www.linkedin.com/company/apigee
About Magazine LuizaFounded in 1957 in the city
of Franca, São Paulo, Magazine Luiza is one of the largest
furniture and electronic retailers in Brazil. The company operates
787 stores and employs 20,000 people nationwide. In January of
2016, Frederico Trajano took over as company´s CEO. The Board of
Directors is chaired by Luiza Helena Trajano, and Marcelo Silva
serves as vice president.
Safe Harbor StatementThis press release
contains forward-looking statements, including statements regarding
the continued customer adoption and increased usage of Apigee’s
products, expected market adoption of digital transformations,
potential future customer opportunities and opportunities between
Apigee and Magazine Luiza and the potential future impact and
benefits to customers of using them. These forward-looking
statements are based on current expectations and are subject to
inherent uncertainties, risks and changes in circumstances that are
difficult or impossible to predict. Consequently, you should not
rely on these forward-looking statements. Actual outcomes and
results may differ materially from those contemplated by these
forward-looking statements as a result of such uncertainties, risks
and changes in circumstances, including without limitation risks
and uncertainties related to market adoption of digital
technologies, the ability of Apigee’s software to meet its
customers’ needs, the quality of Apigee’s software, support and
services and related infrastructure capacity and any incorrect
implementation or use of Apigee software.
The foregoing list of factors is not exclusive. Additional risks
and uncertainties that could affect Apigee’s financial and
operating results are included under the captions "Risk Factors"
and "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and elsewhere in Apigee’s Annual Report
on Form 10-K filed with the SEC on October 7, 2016. Apigee’s SEC
filings are available on the Investor Relations section of the
Company’s website at http://investors.apigee.com and on the SEC's
website at www.sec.gov.
Apigee disclaims any obligation to update the forward-looking
statements provided to reflect any change in its expectations or
any change in events, conditions or circumstances on which any such
statement is based.
Apigee Media Contact:
Lyla Rayyan
press@apigee.com
415-275-6249
Apigee Media Contact:
Kevin Faulkner
ir@apigee.com
408-816-1658
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