AdTheorent Also Wins Four Campaign-Based MMA
SMARTIES™ X Global Awards with Valued Partners The Wine Group, TRG,
and Choctaw Casinos & Resorts
NEW
YORK, April 9, 2024 /PRNewswire/ -- AdTheorent
Holding Company, Inc. (Nasdaq: ADTH), a machine learning
pioneer using privacy-forward solutions to deliver measurable value
for programmatic advertisers, today announced that it was named
"Enabling Technology Company of the Year" as part of the MMA
SMARTIES™ X Global awards. In addition, AdTheorent won four
campaign-specific MMA SMARTIES™ X Global awards with valued
partners The Wine Group, TRG, and Choctaw Casinos
& Resorts. The prestigious MMA SMARTIES™ X Global awards
program recognizes the most innovative and impactful marketing
campaigns across the globe, showcasing the brilliance of marketing
professionals who push boundaries and redefine industry standards
to shape the future of creativity and innovation in
marketing.
The SMARTIES X Global 2023 presented 35 Gold, 35 Silver, and 30
Bronze category awards, along with 10 Industry
Awards recognizing outstanding achievements across various
categories.
"On behalf of the AdTheorent team, we are honored to be
recognized as 'Enabling Technology Company of the Year' in the
prestigious MMA SMARTIES™ X Global Awards, which is the result of
our 12-year commitment to machine-learning based innovation and
technological advancement," said Jim
Lawson, CEO of AdTheorent. "We are also honored to win
four campaign-based awards with our innovative partners at The Wine
Group and TRG," said Jim Lawson, CEO
of AdTheorent. "AdTheorent's mission is to make programmatic
advertising more valuable and efficient for marketers – and we
sincerely thank the esteemed MMA SMARTIES™ GLOBAL X judges for this
prestigious recognition."
Specifics on AdTheorent's MMA SMARTIES™ X Global awards
include:
INDUSTRY AWARD: This recognition is given to 10
companies that represent inspiring examples of excellence, setting
a high standard for the marketing industry:
- Enabling Technology Company of the Year:
AdTheorent
CAMPAIGN AWARDS:
- The Wine Group and AdTheorent for Cupcake Vineyards "Summer
of Joy" Digital Advertising Campaign
-
- Silver award for Best Instant Impact/Promotion
Campaign
- Bronze award for Best Programmatic Campaign
- TRG and AdTheorent for Choctaw Casinos &
Resorts "Table Games" Digital Advertising Campaign
-
- Gold award for Best Contextual Targeting Campaign
- Gold award for Best Programmatic Campaign
View the complete MMA SMARTIES™ X Global 2023 Winner
Gallery here, and the judges'
roster here.
The SMARTIES™ X Global awards continue to be a beacon of
recognition for outstanding marketing achievements, celebrating the
individuals and organizations driving meaningful change across the
world.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses
advanced machine learning technology and privacy-forward solutions
to deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered media buying platform powers
its predictive targeting, predictive audiences, geo-intelligence,
audience extension solutions and in-house creative capability,
Studio AT. Leveraging only non-sensitive data and focused on the
predictive value of machine learning models, AdTheorent's product
suite and flexible transaction models allow advertisers to identify
the most qualified potential consumers coupled with the optimal
creative experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named
"Best Buy-Side Programmatic Platform" in the 2023 Digiday
Technology Awards and was honored with an AI Breakthrough Award and
"Most Innovative Product" (B.I.G. Innovation Awards) for five
consecutive years. Additionally, AdTheorent is the only
seven-time recipient of Frost & Sullivan's "Digital Advertising
Leadership Award." AdTheorent is headquartered in New York, with fourteen locations across
the United States and
Canada. For more information, visit adtheorent.com.
About MMA Global: MMA Global is the leading global
trade association for marketers, providing essential resources and
expertise to empower marketers to navigate the complex world of
Marketing. With a commitment to driving innovation and
effectiveness, MMA Global plays a pivotal role in shaping the
future of marketing. Find out more about MMA Global
at https://www.mmaglobal.com/
About the SMARTIES: SMARTIES is the prestigious
marketing awards program hosted by MMA Global, recognizing
excellence in Marketing. The SMARTIES Awards celebrate the most
innovative and impactful campaigns that push the boundaries of
creativity and effectiveness in the dynamic world of mobile
marketing.
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SOURCE AdTheorent