Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization
27 März 2018 - 3:00PM
Business Wire
Expanded Collaboration with Adobe Accelerates
Brands’ Digital Transformation
Acxiom® (Nasdaq: ACXM), the data foundation for the world's
best marketers, today at Adobe Summit announced the launch of its
Digital Transformation Services practice, with inaugural service
offerings for Adobe Campaign, part of Adobe Marketing Cloud, and
Adobe Audience Manager, part of Adobe Analytics Cloud. Acxiom’s
Digital Transformation Services focus on forming strategic
collaborations with leading technology, data and service providers
to enhance people-based marketing through premier integration,
implementation and management service offerings.
“Great customer experiences are extremely difficult to deliver
when digital channels like search, display, mobile, and social are
constantly shifting and martech and adtech solutions are growing at
an exponential rate,” said Dennis Self, co-president of Acxiom’s
Marketing Solutions division. “We are experts at not only providing
a complete view of the customer but also at integrating and
managing marketing technology solutions to deliver superior
customer experiences. Our exceptional client services and support
teams have decades of experience managing and orchestrating
customer data and omnichannel technology for our clients, and we
are delighted to extend our arsenal of services to leverage Adobe
Experience Cloud.”
Brands struggle to leverage the latest digital marketing
technologies and best practices and are looking for a partner that
can help them use digital data and technology capabilities to
deliver better marketing results. Building on existing
collaborative offerings, which provide identity and onboarding
capabilities to Adobe Experience Cloud customers via LiveRamp and
integrate Acxiom consumer audience data with Adobe Audience
Manager, the expanded collaboration guides and accelerates digital
transformation by delivering efficient implementation and
management services that optimize marketers’ Adobe Audience Manager
and Adobe Campaign investments. The new services enable customers
to more effectively leverage omnichannel data assets to identify,
create, target and engage the right audiences with impactful
campaigns that deliver powerful customer experiences. As a result,
consumers receive tailored and relevant messaging, driving enhanced
audience engagement.
According to the 2017 Digital Trends report, based on a survey
conducted by Adobe and eConsultancy, marketers made personalization
one of their top three priorities for 2017, with 51 percent
planning to increase budgets to support this initiative. In 2018,
digital personalization at scale continues to be a focus for CMOs
as a way to improve the overall customer experience.
“Acxiom’s deep experience in consumer data, identity resolution
and ethical data use makes it ideal to integrate with Adobe
Experience Cloud,” said Amit Ahuja, vice president, Adobe
Experience Cloud Partners and Ecosystem Innovation, Adobe. “With
the ability to effectively utilize omnichannel data assets, Adobe
Experience Cloud and Acxiom customers can ensure they’re engaging
with the right audiences to deliver high-impact campaigns.”
For brands seeking enterprise-caliber data management platform
(DMP) capabilities, Acxiom’s data implementation and management
services enable advertisers and publishers to gain maximum value
from Adobe Audience Manager. The services include expert support to
help clients not only understand and build unique audience
profiles, but also help them use these audiences across any digital
channel using a unified data solution approach for maximum
impact.
Acxiom also provides the data foundation and digital data
management expertise to maximize value from Adobe Campaign for
personalized, automated campaigns across digital and offline
channels. Clients can combine Adobe Campaign with Acxiom’s next
generation, unified data layer framework that brings together
technology, data and identity resolution capabilities for a
complete view of the customer to supercharge relevant, people-based
campaigns.
Today, Adobe announced enhancements to Adobe Cloud
Platform, the Experience System of Record, to provide a complete,
real-time view of consumers along their journeys. Acxiom will
continue to collaborate with Adobe to ensure our joint customers
deliver the best experiences possible to their customers by
leveraging unified consumer insights.
Acxiom will be exhibiting at Booth #217 at Adobe Summit in Las
Vegas, March 25-29.
About Acxiom
Acxiom provides the data foundation for the world's best
marketers. We enable people-based marketing everywhere through a
simple, open approach to connecting systems and data that drives
seamless customer experiences and higher ROI. A leader in identity
and ethical data use for more than 48 years, Acxiom helps
thousands of clients and partners around the globe work together to
create a world where all marketing is relevant. Acxiom is a
registered trademark of Acxiom Corporation. For more information,
visit Acxiom.com.
About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services
designed to give enterprises everything needed to deliver
exceptional customer experiences. Comprised of Adobe Marketing
Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud,
Experience Cloud is built on the Adobe Cloud Platform and
integrated with Adobe Creative Cloud and Document Cloud. Leveraging
Adobe Sensei’s machine learning and artificial intelligence
capabilities, Adobe Experience Cloud combines world-class
solutions, a complete extensive platform, comprehensive data and
content systems, and a robust partner ecosystem that offer an
unmatched expertise in experience delivery.
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