Acxiom and Starcom Mediavest Group Cement European Partnership to Deliver Data-Driven Advertising across Europe
08 Oktober 2014 - 12:00PM
Business Wire
Acxiom® (Nasdaq: ACXM), a recognised leader in enterprise data,
analytics and software as a service, today announced it has signed
a European-wide partnership with Starcom Mediavest Group (SMG), the
number one ranked global media network, which will see both
organisations working closer together and sharing data assets to be
able to deliver increased value to their respective clients, enter
new territories and connect digital and physical identifiers.
The deal, which is part of a wider global agreement between the
two organisations, will enable SMG to leverage audience data from
Acxiom’s specialist data sets, giving it the ability to develop
more targeted branding, retention and acquisition strategies. SMG
will also use AbiliTec®, Acxiom’s advanced customer recognition
technology, to centralise and connect campaigns and data across all
the channels and platforms it utilises to deliver results for its
advertisers.
The partnership addresses growing requirements from brands to
connect the consumer insight and targeting disciplines associated
with their established offline CRM programs with the online world
of media planning and buying. SMG will use Acxiom Safe Haven™ to
on-board brands’ first party data, to create an anonymised single
view of the customer which will in turn generate new insights and
customer knowledge. The deal will allow SMG to get a head start in
creating true one-to-one marketing at scale, execute more targeted
campaigns across all channels and devices, and ultimately,
transform customer experiences.
Iain Jacob, President of Dynamic Markets, SMG comments: “This
partnership puts us at the forefront of delivering data-driven
marketing and precision targeting for our clients. As a European
first, it enables us to lead the industry in creating true
one-to-one marketing at scale.”
Ian James, European Managing Director at Acxiom, says “We are
delighted to light-up our global partnership here in Europe. The
combined power of Acxiom and SMG in data, technology and social
media makes for a formidable partnership that will bring enormous
value to our clients’ brands.”
“This partnership is a significant milestone on our journey into
data-driven marketing, with the world of Precision and Content
Marketing being core to our business and at the heart of everything
we do,” says Chris Camacho, Managing Partner at SMG. “A partnership
between SMG and Acxiom brings to life our belief that understanding
consumers as people sits at the intersection of these two key
areas, enhancing our audience identification and targeting
capabilities and expanding beyond this into the world of
programmatic buying. This will deliver vast benefits and value to
SMG’s client base across Europe.”
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service Company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We
believe experiences matter. They enhance lives and build brands. We
bring brand experiences to life through SMG's three global award
winning agency brands: MediaVest, Starcom and Spark. In 2014, SMG
was named Media Network of the Year at the Cannes Lions
International Festival of Creativity. SMG was also named Festival
of Media Global Network of the Year for the second year in a row.
Ranked the number one global media network in billings in the world
by RECMA, SMG (www.smvgroup.com) encompasses an integrated network
of human experience strategists, investment specialists, content
creators and digital & technology experts. With over 8,000
employees in 130 offices worldwide, SMG partners with the world's
leading companies including The Coca-Cola Company, Kraft Foods,
P&G, Samsung, and Walmart, among others. SMG is part of
Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the
world’s leading communications groups.
For Acxiom CorporationMatt Robinson / David Martin, 00 44 207
484 6120matt.robinson@limelightpr.co.uk /
david.martin@limleightpr.co.ukGACXMorStarcom Mediavest GroupClaire
Ballard, 00 44 (0)7713 311 831Head of Brand Reputation and
Communications, Dynamic Marketsclaire.ballard@smvgroup.co.uk
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