Acxiom Launches Program to Leverage its Data Power for Community Wellness
23 September 2014 - 5:00PM
Business Wire
Represents Company’s Third Major Initiative in
the Last Year Designed to Make Data Accessible and Actionable for
Consumers and Beneficial for the Community at Large
Acxiom® (NASDAQ: ACXM), an enterprise data, analytics and
software-as-a-service company, today announced a company-wide
program to unlock the power of data to bring relief to pressing
community challenges associated with health, education and
humanitarian aid.
AcxiomData4Good will leverage Acxiom’s leadership in marketing
data and analytics, and bring to bear broad technology assets and
talent acumen to assist with some of society’s most critical
challenges. Inspired by its long-time commitment to the ethical use
of data, the company will dedicate data and services equivalent to
approximately one percent of its annual revenue for the benefit of
meaningful public causes.
“Our goal is to continuously increase our commitment to the
ethical use of data”, said Acxiom CEO Scott Howe. “For four
decades, we’ve been the experts in data, and we are aware this
creates a leadership responsibility for us. We launched the
first-ever consumer portal, AboutTheData.com, just over a year ago,
and we recently announced a partnership with Better Business Bureau
called “Digital IQ” to broaden consumers’ knowledge around the use
of data. Today, we are taking yet another step forward to unlock
the power of data for a better world, and we encourage the industry
to follow suit”.
Acxiom’s Data4Good program will reach out to certain charitable
and non-profit organizations to offer a full range of services at
no charge for one year or the time needed to ensure joint programs
can deliver meaningful results. Upon acceptance of the offer,
Acxiom will work with marketing and fund-raising departments in
selected organizations to perform a diagnostic designed to
determine the best way to help them to accomplish their marketing
goals around fundraising and donors’ programs.
Acxiom has already begun working with a global charitable
organization to update its supporters’ contact information as well
as with a major health research institute to use anonymized data to
determine correlations between certain demographics and incidences
of cancer.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
AcxiomInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GCXM)
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