Acxiom Audience Operating System™ Builds Momentum, Adds New Features
27 Januar 2014 - 5:09PM
Business Wire
Marquee partnerships accelerate; accolades
continue
Acxiom® (Nasdaq: ACXM), the leading enterprise data,
analytics and data-driven platform solutions company, today
announced the addition of several new features to its Audience
Operating System™ (AOS™).
Through these enhancements, marketers can:
- Discover relevant audiences by vertical
industry,
- Re-target email audiences with display
campaigns, and
- Enrich understanding of website
visitors through real-time feeds and integrated AOS Hadoop
tools.
Acxiom’s AOS, which launched this past September, offers a new
way for marketers, agencies and publishers to define, manage and
reach target audiences across online and offline channels. For the
first time, marketers can connect to all types of traditionally
disparate data sources to create a complete view of the consumer.
By leveraging data and insights, AOS redefines the understanding of
audiences and helps anticipate what appeals to them. To learn how
AOS enables more effective advertising campaigns, and to further
understand its resonance within the industry, please refer to
MediaPost Editor Joe Mandese’s January 8, 2014 piece in MEDIA
magazine.
New AOS Features include:
- Industry Insights: This new application
provides marketers with customized reports that reveal an in-depth
understanding of targeted audiences on a vertical segment basis.
Industry Insights combines the power of forward-looking predictive
analytics with easy-to-view, interactive dashboards across five
industries, with more verticals to be added over time.
- Acxiom Digital Impact integration with
Cross-Channel Digital Targeting: Email marketers using Digital
Impact can now move their existing audience segments into AOS
in an anomymized, privacy-compliant manner. With this
capability, marketers can create multi-channel retargeting
strategies using all of the AOS partner channels, including display
advertising, mobile and television.
- AbiliTag Real-Time Insight: Using
Acxiom’s AOS website recognition technology, publishers and
marketers can now receive real-time streams of descriptive
information about their anonymous website visitors, enabling
improved site customization processes and next best offers.
- AbiliTag in Big Data Environment:
AbiliTag website portraits are now available in the AOS Hadoop
environment and help construct—along with first party data,
campaign results, Acxiom analytical insights, and other data
elements—a complete view of customer.
New AOS Partnerships
The AOS launch has fueled excitement in the industry along with
a growing roster of new partners including Starcom MediaVest Group,
(a division of Publicis Groupe). Acxiom was also recently named the
Top Supplier of the Year by OMMA.
“We believe that the combination of Acxiom data, client data and
third party media data, applied in concert with AOS across
channels, will help agencies and marketers generate results that
redefine the evolution of 1:1 marketing at scale,” said Lisa
Weinstein, President, Global Digital, Data and Analytics, Starcom
MediaVest Group.
“The increasing momentum we’ve enjoyed since launching Acxiom
Audience Operating System has proven that the platform is a welcome
addition to both the agency community and marketers, while
providing true innovation and meaningful experiences for
consumers,” said Acxiom CEO Scott Howe. “Based on continuing
feedback from both agency and brand partners, AOS has continued to
evolve, increasing its efficiency and effectiveness. We know we’re
building more than just an exciting new solution here – this is a
unique category offering that has been missing from the marketing
and advertising landscape.”
To learn more about AOS new features and its benefits to the
entire ecosystem click here.
About Acxiom
Acxiom is an enterprise data, analytics and
software-as-a-service company that uniquely fuses trust, experience
and scale to fuel data-driven results. For over 40 years, Acxiom
has been an innovator in harnessing the most important sources and
uses of data to strengthen connections between people, businesses
and their partners. Utilizing a channel and media neutral approach,
we leverage cutting-edge, data-oriented products and services to
maximize customer value. Every week, Acxiom powers more than a
trillion transactions that enable better living for people and
better results for our 7,000+ global clients. For more information
about Acxiom, visit Acxiom.com.
AcxiomInes Gutzmer, 404- 434-0237Corporate
Communicationsines.gutzmer@acxiom.com(GACXM)
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