Acxiom Data Matching Globally Available in Twitter’s New Tailored Audiences Product
16 Januar 2014 - 8:11PM
Business Wire
New Partnership Enables Advertisers to
Connect CRM Intelligence Using Acxiom’s Safe Haven Matching
Solution to Audiences on Twitter
Acxiom®, a leading provider of enterprise data, analytics and
data-driven platform solutions, announced today that it has entered
into a partnership with Twitter, the global platform for public
self-expression and conversation in real time.
As a result of the partnership, Acxiom will now incorporate a
“CRM Approach” into Twitter’s tailored audiences tool which allows
advertisers to use the intelligence from their CRM database to
define the audiences they want to reach on Twitter.
Acxiom’s partnership with Twitter will enable advertisers to
connect the value of their Twitter campaigns to the business
metrics on their CRM databases. This CRM data-matching capability
will help ensure that Twitter users can now receive more relevant
ads when they are on Twitter. Adding Twitter to Acxiom’s Safe Haven
matching environment also extends Acxiom’s current leadership
position in global reach and addressable mobile advertising, using
advertiser CRM intelligence.
“Our clients are increasingly looking to us to leverage data
across all their digital marketing efforts so we are thrilled to be
working closely with Twitter to further improve the reach and
effectiveness of their ad campaigns,” said Nada Stirrat, Acxiom
Chief Revenue Officer. “As one of the select partners enabling a
CRM approach to tailored audiences, we’re extremely enthusiastic
about the benefits we can drive for our advertisers with this
exciting new Twitter ad product.”
More detail on how the tailored audiences product works is
available on Twitter’s blog.
About Acxiom
Acxiom is an enterprise data, analytics and technology platform
solutions company that uniquely fuses trust, experience and scale
to fuel data-driven results and build marketing solutions. Known
worldwide for its marketing database and consumer data
technologies, Acxiom powers marketing insights for 47 of the
Fortune 100 brands as well as premium publishing partners. Today
Acxiom enables more than a trillion data transactions each week and
is focused on innovative technologies that enable clients to apply
marketing insights, advanced analytics and multichannel marketing
applications to their media investments and marketing
partnerships.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
CommunicationsGACXMines.gutzmer@acxiom.com
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
Von Jul 2023 bis Jul 2024
Echtzeit-Nachrichten über Acxiom Holdngs (delisted) (NASDAQ): 0 Nachrichtenartikel
Weitere Acxiom Corp. (MM) News-Artikel