Acxiom Named “Supplier of the Year” by MEDIA Magazine
09 Januar 2014 - 10:59PM
Business Wire
“Big Daddy of Big Data” Honored by MEDIA
Magazine for “Helping Madison Avenue Tame Big Data”
Acxiom® (Nasdaq: ACXM), the leading enterprise data, analytics
and software-as-a-service company, today announced that it has been
named “Supplier of the Year” by one of the most respected industry
publications, MEDIA Magazine, for its unique contributions to the
industry with the recent launches of its Audience Operating System
(AOS) and AboutTheData.com, its consumer portal.
“We’re thrilled to be recognized by MEDIA Magazine and
especially by Joe Mandese, who understands this segment as well as
anyone,” said Scott Howe, Acxiom CEO. “This is a win for the
industry. We never set out to build an Acxiom product. Our intent
was to always build an industry solution that everyone could use
and build upon to advance privacy-compliant 1:1 marketing at scale.
It’s extremely gratifying to be recognized for the progress we’ve
made.”
The award - which reflects the Editor’s choice and was not part
of a competitive process – was announced by MEDIA Magazine and
MediaPost/Online Media Daily Editor Joe Mandese, one of the
foremost writers covering the media and advertising industries. The
full article appears here.
About Acxiom
Acxiom is an enterprise data, analytics and software as a
service company that uniquely fuses trust, experience and scale to
fuel data-driven results. Known worldwide for its marketing
database and consumer data technologies, Acxiom powers marketing
insight for 47 of the Fortune 100 brands. Today Acxiom enables more
than a trillion data transactions each week and is focused on
innovating technologies that help clients to extend this insight to
their media investment and marketing partner ecosystem: advanced
analytics, digital media platforms, and multichannel marketing
integration.
Acxiom is a registered trademark of Acxiom Corporation.
Acxiom CorporationInes Gutzmer, 404-434-0237Corporate
Communicationsines.gutzmer@acxiom.comGACXM
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