Acxiom Corporation Named 2011 DMA Financial Services Company of the Year
03 Oktober 2011 - 7:32PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a global marketing services
and technology company, announced its recognition by the Direct
Marketing Association (DMA) as the 2011 Financial Services Company
of the Year. The award will be presented today during the DMA 2011
Annual Conference & Exhibition in Boston.
“This recognition by the DMA is independent confirmation of
Acxiom’s expertise and superb technological performance in the
financial services industry, from banking to insurance,” said
Michael Mathias, Acxiom’s group vice president and financial
services leader. “Our team has worked hard to provide our financial
services clients with quality insights that help them better
understand their customers’ experiences and market to them with
relevant offerings. Undoubtedly, through our wealth of consumer
insight, analytics and superior technology, we are well-positioned
to lead this industry to a greater level of performance.”
Acxiom’s financial services group serves the majority of the
most successful financial services companies in North America,
including 12 of the top 15 credit card issuers and seven of the top
retail banks. By helping clients refine customer insights and
leverage offline customer data online in a privacy compliant way,
the group provides support with customer acquisition, retention and
branding initiatives across several lines of business such as
brokerage, mutual funds, financial planning, annuities, insurance,
retail banking and charitable giving. The group helps clients
succeed in an increasingly fragmented media environment by
delivering innovation, client value and real solutions for engaging
with today’s connected consumers.
“Attaining customer-centricity is a journey rather than a
destination,” said Scott Howe, chief executive officer, Acxiom. “In
a world of overwhelming volume, velocity, and variety of data,
scalable technology and process are needed to refine data in order
to deliver valuable consumer insights. I’m glad our hard work and
leadership in this industry are being recognized.”
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific and South America. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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