Acxiom and Lealta Partner to Transform Customer Engagement and Loyalty
10 November 2010 - 5:24PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced an agreement
with Lealta Media to further transform customer engagement and
loyalty.
Acxiom enables marketers to more cost-effectively incentivize
repeat purchases by applying deep consumer and media insight, and
by implementing capabilities that optimize customer value at every
interaction.
Lealta is a marketing services company, and the operator of
BondRewards, a national savings alliance that rewards consumers
with U.S. Savings Bonds or cash for shopping or non-shopping
behavior at hundreds of participating merchants.
“The concept of loyalty is changing, with many components
required to drive engaging customer loyalty,” said David Baker,
vice president for Acxiom Global Multichannel Marketing Services.
“Lealta has a leading program that operates seamlessly on multiple
touchpoints, with very distinctive features that can add tremendous
value to our client base.”
“BondRewards enables a fundamentally new and better way to drive
customer engagement and loyalty,” said Ken Thompson, chief
executive officer of Lealta. “It rewards both shopping and
non-shopping behavior with a currency that is good for America. As
a coalition, BondRewards addresses the weaknesses, like breakage,
of traditional loyalty programs, and may also replace or complement
a current loyalty program. In short, BondRewards significantly
improves customer acquisition, engagement and retention for
marketers.”
To learn more about Lealta Media and BondRewards, go to
LealtaMedia.com and BondRewards.com.
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences,
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
infrastructure management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit Acxiom.com.
About Lealta
Based in Sunnyvale, CA, Lealta Media is a marketing services
company helping businesses acquire, retain and engage customers. It
owns and operates BondRewards program where consumers earn rewards
for shopping and non-shopping actions at hundreds of businesses and
aggregated rewards can be redeemed for U.S. Savings Bonds or cash.
BondRewards is a plug-n-play loyalty marketing and engagement
platform for businesses to incentivize desired customer actions.
Lealta Media is also developing a permission-based ad community
where relevant marketing messages and offers are presented on web,
email and mobile to opted-in consumers.
Acxiom is a registered trademark of Acxiom Corporation.
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