Acxiom Reinvents Customer Identification Again
07 Oktober 2010 - 9:26PM
Business Wire
Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in
marketing services and technology, today announced AbiliTec®
Digital, which redefines customer identification by incorporating
new digital identifiers. For the first time, Acxiom clients can
identify customers through email and mobile addresses, not just
physical identifiers, dramatically improving customer information
accuracy.
More than a decade ago, Acxiom introduced marketers to customer
data integration (CDI) with its patented AbiliTec service. Ten
years later, AbiliTec ensures that more than one trillion
marketing, service and risk transactions a year are based on
accurate customer information. Today, consumer data is more dynamic
as people have multiple email addresses and phone numbers. By
incorporating new native digital identifiers, AbiliTec Digital
addresses the challenge of accurately connecting clients’ customers
to these data points, delivering significant results in marketing
performance.
The results from more than 20 customers are compelling:
- $6 million in client savings by
eliminating redundant contacts across channels
- 37 percent of orphaned email addresses
recovered to incorporate into marketing campaigns
- 20 percent of leads reclassified
because they were already customers.
Only AbiliTec Digital provides the identification of digital
identifiers, facilitating the integration of data from digital and
more traditional channels, to provide the most accurate view of
customer information. Tests demonstrate a 10-20 percent lift in
effectiveness using AbiliTec Digital compared to software alone.
Additionally, AbiliTec Digital can be easily implemented by clients
since it is designed to integrate into existing customer
information systems.
Forrester Research, Inc. reported earlier this year that “42
percent of survey respondents find integrating online and offline
channels challenging.”1 With the introduction of AbiliTec Digital,
Acxiom addresses this major obstacle to successful marketing
campaigns.
“Engaging with today’s connected consumers requires accurate
customer information,” said Marty Sunde, Acxiom senior vice
president, Global Products and Solutions. “The native incorporation
of digital identifiers to our AbiliTec dramatically improves
customer information accuracy for marketing, service and risk
applications.”
About Acxiom
Acxiom is a recognized leader in marketing services and
technology that enable marketers to successfully manage audiences
personalize consumer experiences and create profitable customer
relationships. Our superior industry-focused, consultative approach
combines consumer data and analytics, databases, data integration
and consulting solutions for personalized, multichannel marketing
strategies. Acxiom leverages over 40 years of experience in data
management to deliver high-performance, highly secure, reliable
information management services. Founded in 1969, Acxiom is
headquartered in Little Rock, Arkansas, USA, and serves clients
around the world from locations in the United States, Europe,
Asia-Pacific, the Middle East and South America. For more
information about Acxiom, visit www.acxiom.com.
1 “Trends in Cross-Channel Campaign Management”, Forrester
Research, April 14, 2010
Acxiom and AbiliTec are registered trademarks of Acxiom
Corporation
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