Acxiom Launches Online Identity Card to Help Businesses and Consumers Connect Securely and Easily
18 Juni 2009 - 10:41PM
Business Wire
Online privacy is being made simpler and safer with the
introduction of a digital identity card by Acxiom� Corporation
(NASDAQ: ACXM), a global leader in interactive marketing and risk
mitigation services. Acxiom announced today a beta offering for
retail merchants, corporations, financial institutions and other
organizations that wish to offer a privately branded identity card
to their customers.
�Businesses should benefit with a decrease in internal consumer
authentication and fraud detection costs if they encourage their
customers to adopt a digital identity card,� says Tim Christin,
senior vice president of Acxiom�s risk mitigation division. �And in
turn, their customers should benefit by the streamlined online
experience with a single sign-on system, the elimination of user
names and passwords, and the reduced risk of identity fraud.�
A digital identity card allows consumers to establish new online
accounts and log in to existing accounts with a unique, encrypted
identity that is stored on the consumer�s personal computer. This
is the digital equivalent of a privately branded identity card that
is typically carried in a person�s wallet.
These identity cards are a secure way for consumers to control
their personal data and identity when conducting Internet shopping,
online financial transactions, and many other activities that
require disclosure of personal information. �They ensure an easier
and more efficient user experience to verify an identity while
reducing the possibility of ID fraud,� added Christin. �They put
consumers fully in charge of their identity and information
disclosure requirements over the Internet, which reflects Acxiom�s
leadership role as a champion of consumer privacy and online
safety.�
According to Christin, 2008 was a record year for e-commerce
fraud, amounting to an estimated $4 billion in losses. �The
convenience, speed and safety of online payment transactions have
encouraged Internet spending,� Christin says. �The trends are for
online payments to grow exponentially over the next few years, and
unfortunately, with that growth also comes an increase of online
fraud.�
A business can allow patrons to apply for the identity card by
simply logging on to the business�s website. The consumer is
prompted to answer a series of authentication questions that
validate the user�s identity. After the user�s identity is
authenticated and validated, the digital identity card is activated
for storage on the consumer�s personal computer.
The consumer is then ready to click in to a website that accepts
the identity card without entering user names/passwords or filling
out time-consuming registration forms. Access is granted to secure
sites that have agreed to accept the identity cards by
authenticating consumers without requesting personal data or
account numbers. Sites that accept the cards will display a purple
�i� symbol noting the �identity card is accepted here.�
The identity card uses Acxiom�s authentication technology to
verify in real time that the user is who he says he is, is not a
known fraudster, and does not raise other high-risk security
flags.
�Corporations have struggled for years to authenticate consumers
because the Internet was never designed with any kind of identity
layer,� Christin says. �With e-tailing fraud losses climbing each
year, this service is ideal for companies that find background
checks to be cost prohibitive or that want to offer consumers a
card accessible only on the company�s website. Acxiom�s offering
now provides our clients a best-practice verification and
authentication architecture that takes advantage of
consumer-friendly technology. Businesses can lower their identity
verification/authentication costs while increasing consumer
security.�
Acxiom has partnered with Azigo, a leader in user-centric
identity management, to offer the Acxiom Identity Card.
Acxiom is a member of The Information Card Foundation (ICF), a
nonprofit organization dedicated to advancing a simpler, more
secure and more open digital identity on the Internet, increasing
user control over their personal information while enabling
mutually beneficial digital relationships between people and
businesses.
ICF�s goal is to increase awareness of the use of electronic ID
cards on the Internet and to encourage interoperability in business
around new standards.
About Acxiom
A global leader in interactive marketing and risk mitigation
services, Acxiom connects clients with their customers through deep
consumer insight, powering effective and profitable marketing
initiatives and risk decisions. Our consultative approach spans
multiple industries and incorporates decades of experience in
analyzing consumer information technology, data integration and
consulting solutions for effective marketing and risk management
across digital, Internet, email, mobile and direct mail channels.
Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and
serves clients around the world from locations in the United
States, Europe and Asia-Pacific. For more information about Acxiom,
visit www.acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
About Azigo (formerly Parity Communications, Inc.)
Azigo`s mission is to give people greater control over their
online experience, helping them create permanent, trusted
relationships with the Web sites they use and trust most. This
user-controlled connection creates a privileged channel for the
delivery of contextually relevant messages to customers in their
browser - no matter where they go on the Web. For more information,
visit Azigo.com.
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