Boost Revenue and Grow Customer Relationships – Go Mobile
16 März 2009 - 3:00PM
Business Wire
Companies searching for effective ways to reach customers in an
increasingly competitive marketing environment have new answers in
two mobile marketing solutions unveiled today by Acxiom�
Corporation (Nasdaq: ACXM) at the Marketing Sherpa Email Summit in
Miami.
The first solution, Acxiom Impact-X� Mobile, powers targeted
opt-in mobile marketing programs. Unique in its ability to
integrate InfoBase-X� consumer data and client data, the solution
delivers highly targeted, triggered and lifecycle SMS messages. It
can also integrate with short code programs, deploy downloadable
handset applications and manage mobile web content. These
capabilities simplify the consumer response process and allow
marketers to effectively bridge programs from mobile to online
where further consumer action can be taken and response
measured.
The second is the newly announced Mobile Messenger functionality
within the Acxiom Impact-X� platform. Responders to email campaigns
can now input their mobile number to an email and trigger the
automated delivery of mobile coupons or SMS text reminders about
upcoming events and promotions. This new functionality integrates
the power of mobile marketing into any Impact-X Email campaign,
delivering the right message at the right time and location to
increase response and boost marketing performance.
In today�s economy, where companies demand maximum results from
invested marketing dollars, the mobile channel packs promising,
powerful results. �Recent consumer surveys have shown that, on
average, mobile marketing campaigns are showing remarkable response
rates ranging from 2% to more than 20%,� said Tim Suther, Acxiom�s
senior vice president for multichannel marketing services. �This
high response rate, combined with a low cost of delivery,
represents a highly effective channel for marketers.�
Acxiom is no stranger to the mobile channel, having developed
marketing solutions for leading casino entertainment companies. The
opt-in mobile marketing programs developed for these clients enable
their entertainment properties to deliver personal offers and
content to guests� mobile devices. Guests opt in by sending a text
message and then receive special offers on show tickets and dining
during their visit � when and where the offers are most relevant to
them. This enhances the customer�s experience while enabling the
companies to use perishable inventory and boost their bottom
line.
�The ability to provide contextual offers to opt-in customers
can be a key driver of response,� said Josh Herman, Acxiom digital
marketing innovation leader. �With the capabilities of Impact-X
Mobile, marketers have the ability to boost response by making
highly relevant information and offers available to their
consumers.�
About Acxiom
A global leader in interactive marketing services, Acxiom
connects clients with their customers through deep consumer
insight, powering effective and profitable marketing initiatives
and business decisions. Our consultative approach spans multiple
industries and incorporates decades of experience in consumer data
and analytics, information technology, data integration and
consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients
around the world from locations in the United States, Europe and
Asia-Pacific. For more information about Acxiom, visit
www.acxiom.com.
Acxiom and InfoBase-X are registered trademarks of Acxiom
Corporation. Acxiom Impact-X is a pending trademark of Acxiom
Corporation.
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