Entrust Announces Agreement With Acxiom(R) to Provide Cost-effective Identity Theft and Fraud Prevention Solutions
12 Juni 2008 - 2:00PM
PR Newswire (US)
First integrated solution to feature real-time verification and
authentication of consumers without using sensitive credit-based
information DALLAS and LITTLE ROCK, Ark., June 12
/PRNewswire-FirstCall/ -- Entrust, Inc. (NASDAQ:ENTU) and Acxiom(R)
Corporation (NASDAQ:ACXM), leaders in the authentication market,
have signed an agreement for joint sales and marketing of an
integrated consumer verification and authentication solution.
Acxiom is now an Entrust TrustedPartner and will resell Entrust's
risk- based authentication solution that includes multifactor
authentication, fraud detection and transaction-monitoring
capabilities. Acxiom also will join Entrust's Open Fraud
Intelligence Network (OFIN), which consolidates and shares key
fraud behavior patterns and data among network participants to help
fight online fraud. Entrust will integrate Acxiom's real-time
consumer verification capabilities with its portfolio and jointly
sell the solution with Acxiom. "By offering proven solutions from
both Acxiom and Entrust, we make it possible for our customers to
leverage an end-to-end identity solution that encompasses initial
identity verification, multifactor authentication and real-time
fraud monitoring," said Acxiom's Risk Organization Leader Tim
Christin. "This is a natural partnership because Acxiom and Entrust
offer a comprehensive portfolio of proven solutions for our
customers." Acxiom will resell Entrust IdentityGuard, an
award-winning versatile authentication platform that provides one
of the widest ranges of multifactor authentication capabilities on
the market today. It enables organizations to more effectively
protect end-users from fraud by tailoring authentication strength
to the risk of a given transaction. The company will also resell
Entrust TransactionGuard, which is a fraud detection solution that
identifies potentially suspicious online behavior and potentially
high-risk activities. When deployed together, the products comprise
Entrust's proven risk-based authentication solution. Entrust will
offer Acxiom's FactCheck-X Authenticate -- a real-time consumer
verification solution -- to help organizations authenticate new
customers and verify the legitimacy of their identities. It will
enable Entrust customers to provide identification confirmation to
reduce fraud losses and maintain regulatory compliance while
concurrently maximizing profitability. This customer-requested
capability serves as yet another component of Entrust's layered
security model and will help complement the Entrust IdentityGuard
versatile authentication platform. "By leveraging Acxiom's consumer
verification and 'on-boarding' capabilities, we create a
comprehensive solution that enables our government and enterprise
customers to cost-effectively stop identity theft in real- time,"
said Entrust Chairman, President and Chief Executive Officer Bill
Conner. "Acxiom is a trusted, respected organization and its
information capabilities will only enhance our Entrust
IdentityGuard and Entrust TransactionGuard product platforms."
Acxiom's identification platform uses demographic and geographic
data in challenge questions with nearly 900 data elements for more
than 300 million individuals. In addition, Acxiom utilizes more
than 25 U.S. and international watch lists as part of its
identification services. More than 700 million records have
recently been added to Acxiom's risk-management database, which has
greatly improved the products' effectiveness. Entrust IdentityGuard
enables organizations to layer security -- according to access
requirements or the risk of a given transaction -- across diverse
users and applications. The platform's authentication options
include username and password, IP-geolocation, machine/device,
questions and answers, out-of-band one-time passcode (delivered via
voice, SMS or e-mail), grid cards and a range of one-time-passcode
tokens -- priced as low as $5 each. Entrust IdentityGuard also
provides multiple methods of supporting mutual authentication,
including picture and caption replay. Entrust TransactionGuard is a
zero-touch, software-based monitoring tool that searches for
fraudulent behavior and access patterns, without ever changing the
end application. It rapidly translates massive volumes of data
streams generated by transactional Web sites into intelligible
information about customer behavior. The solution examines the
information and compares it to established rules, then leverages a
sophisticated analytics engine to detect access information
(geolocation data and device information), behavioral patterns, and
transaction sizes and types that do not fit typical patterns and
could signify fraud. About Acxiom Corporation At Acxiom, we make
information intelligent for many of the world's leading and most
dynamic companies, enabling them to acquire new customers, retain
their most valuable customers, communicate with customers in the
methods and times they prefer, and make profitable marketing and
business decisions. Acxiom's unmatched customer insight is achieved
by blending the world's largest repository of consumer data,
award-winning technology and analytics, multi-channel expertise,
privacy leadership, and superior knowledge of a wide spectrum of
industries. Founded in 1969, Acxiom (NASDAQ:ACXM) is headquartered
in Little Rock, Ark., with locations throughout the United States
and Europe, and in Australia and China. For more information about
Acxiom, visit http://www.acxiom.com/. About Entrust Entrust
(NASDAQ:ENTU) secures digital identities and information for
consumers, enterprises and governments in more than 1,700
organizations spanning 60 countries. Leveraging a layered security
approach to address growing risks, Entrust solutions help secure
the most common digital identity and information protection pain
points in an organization. These include SSL, authentication, fraud
detection, shared data protection and e-mail security. For
information, call 888-690-2424, e-mail or visit
http://www.entrust.com/. Entrust is a registered trademark of
Entrust, Inc. in the United States and certain other countries. In
Canada, Entrust is a registered trademark of Entrust Limited. All
Entrust product names are trademarks or registered trademarks of
Entrust, Inc. or Entrust Limited. All other company and product
names are trademarks or registered trademarks of their respective
owners. http://www.newscom.com/cgi-bin/prnh/20060720/NYTH074LOGO
http://photoarchive.ap.org/ DATASOURCE: Entrust, Inc. CONTACT:
Stacey M. Jones of Acxiom Public Relations, +1-501-252-2249, ; or
Brooke Hamilton of Entrust Media Relations, +1-972-713-5915, Web
site: http://www.entrust.com/ http://www.acxiom.com/
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