U.S. Bank Selects Acxiom(R) To Support Customer Acquisition Initiatives
09 Juni 2008 - 1:00PM
Business Wire
Acxiom� Corporation (NASDAQ: ACXM) has been selected by U.S. Bank
to provide customer acquisition marketing solutions across all
lines of business within the top 10 domestic credit card issuer�s
Retail Payment Solutions (RPS) group. Providing credit card
services to leading U.S. companies, financial institutions, and
other organizations, the new partnership will allow U.S. Bank to
streamline its customer data integration (CDI) procedures by
reducing processing time and increasing speed-to-market � an
enhancement that will help support more effective target marketing
strategies for the company. �Acxiom�s ability to transform
information into actionable assets such as acquisitions data will
help us build an even stronger foundation for growth,� said Joe
Swiacki, senior vice president responsible for new customer
acquisition at U.S. Bank Retail Payment Solutions. �By providing
U.S. Bank with faster processes and robust marketing intelligence
solutions, we believe Acxiom will help us achieve the kind of quick
return on investment that is needed in today�s fast-paced,
competitive marketplace.� U.S. Bank will also benefit from
increased customer insight information resulting from improved
analytic platforms provided by Acxiom. �Acxiom is proud to play a
role in U.S. Bank�s success by providing a cost-effective marketing
database infrastructure,� said Bill Clay, Acxiom senior vice
president � financial services. �Our solutions will help their
marketing and risk professionals analyze customer and prospect
data, better focus their marketing strategies, and make sound
business decisions, giving them a tremendous opportunity to reach
their growth and profitability objectives.� About U.S. Bank U.S.
Bancorp (NYSE: USB), with $242 billion in assets, is the parent
company of U.S. Bank, the 6th largest commercial bank in the United
States. The company operates 2,522 banking offices and 4,844 ATMs,
and provides a comprehensive line of banking, brokerage, insurance,
investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the
web at www.usbank.com. About Acxiom Corporation At Acxiom, we make
information intelligent for many of the world�s leading and most
dynamic companies, enabling them to acquire new customers, retain
their most valuable customers, communicate with customers in the
methods and times they prefer, and make profitable marketing and
business decisions. Acxiom�s unmatched customer insight is achieved
by blending the world�s largest repository of consumer data,
award-winning technology and analytics, multi-channel expertise,
privacy leadership, and superior knowledge of a wide spectrum of
industries. Retail Banking With decades of experience in the
sector, Acxiom has unmatched success in transforming information
into customer insight for seven of the top 10 retail banks in the
U.S., helping launch successful customer acquisition campaigns,
increase customer loyalty, and improve account-holder privacy.
Founded in 1969, Acxiom (NASDAQ: ACXM) is headquartered in Little
Rock, Arkansas, with locations throughout the United States and
Europe, and in Australia and China. For more information about
Acxiom, visit www.acxiom.com. Acxiom is a registered trademark of
Acxiom Corporation.
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