Acxiom(R) Enriches Online Directory Data for More Comprehensive Local Business Search Results
04 Juni 2008 - 2:00PM
Business Wire
When consumers go to the Web to search for a local business,
they�re looking for more than addresses and phone numbers.
Consumers seek a wide variety of useful information: Does that
popular restaurant offer catering? Is that hardware store open on
weekends? Does that furniture dealer offer free delivery? If the
search engine or local portal they are using cannot provide this
additional information, users will quickly switch to another online
source. �Consumers �vote� on Internet search engines based on the
richness of the information those engines provide,� said Jonathan
Cohn, Acxiom InfoBase_X� data products leader. �If they don�t get
what they need with a particular search engine or directory
service, they will go somewhere else to find out about local
businesses, products and services.� To provide more accurate,
detailed information for its InfoBase-X Telephone Directories
Online, Acxiom� Corporation (Nasdaq: ACXM) has entered into an
agreement with Moon Valley Software, Inc. Moon Valley has developed
proprietary software and technology that mines the Web for richer,
deeper and more up-to-date business information. This data will be
incorporated into Acxiom�s existing online directory files to give
local search engines the results their users want and need to make
buying decisions. InfoBase-X is the largest repository of U.S.
business and consumer marketing data in one source and powers
Acxiom�s directory products. �Say you�re searching for a
pet-friendly hotel,� Cohn said. �Getting back a hotel name and
phone number is just the beginning of the process in deciding where
to stay that night. If the local search engine you�re using doesn�t
give you more than that, you�ll go to another one, and the first
service loses the chance to be your go-to source in future
searches.� The information Moon Valley will integrate into
InfoBase-X will not only focus on more detailed merchant
attributes, but will also offer a far greater number of merchant
Web addresses, so local search publishers can link an online
listing to the merchant�s own Web site. Moon Valley�s software also
standardizes terms by industry and accommodates synonyms and other
variants as initial search terms to provide users with what they
seek as efficiently as possible. �This isn�t last year�s business
database � it is a sophisticated, next-generation information
source of extensive, relevant data,� said Moon Valley CEO Pete
Ryan. Also in the works is what Ryan describes as a
�next-generation data delivery system� that will help online
publishers stay up-to-date with the latest information. InfoBase-X
customers will soon be able to opt for dynamic, real-time updates,
corrections, and additions, accessed through an online connection
to the database. �Web users expect detailed information �
instantly. This agreement reflects Acxiom�s continued commitment to
providing the richest, most useful data to our clients,� Cohn said.
�Moon Valley has developed a solution to this online information
gap for Acxiom to incorporate into its extensive online directory
data repository.� About Acxiom Corporation At Acxiom, we make
information intelligent�for many of the world�s leading and most
dynamic companies, enabling them to acquire new customers, retain
their most valuable customers, communicate with customers in the
methods and times they prefer, and make profitable marketing and
business decisions. Acxiom�s unmatched customer insight is achieved
by blending the world�s largest repository of consumer data,
award-winning technology and analytics, multi-channel expertise,
privacy leadership, and superior knowledge of a wide spectrum of
industries. Founded in 1969, Acxiom (Nasdaq: ACXM) is headquartered
in Little Rock, Ark., with locations throughout the United States
and Europe, and in Australia and China. For more information about
Acxiom, visit www.acxiom.com. About Moon Valley Moon Valley
Software, founded in 1988 in Phoenix, is a privately held company
specializing in the development and publishing of cutting-edge
technology products.�Headquartered in Arroyo Grande, Calif., Moon
Valley continues its tradition of success with co-development,
strategic bundles, and incubation of new technologies. For more
information: 805-994-1040, press@moonvalley.com or
www.moonvalley.com.
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
Von Jun 2024 bis Jul 2024
Acxiom (NASDAQ:ACXM)
Historical Stock Chart
Von Jul 2023 bis Jul 2024
Echtzeit-Nachrichten über Acxiom Holdngs (delisted) (NASDAQ): 0 Nachrichtenartikel
Weitere Acxiom Corporation News-Artikel