Acxiom Digital Clients Featured at Marketing Sherpa's Third Annual Email Summit
25 Februar 2008 - 2:00PM
Business Wire
Acxiom� Corporation (Nasdaq: ACXM) (www.acxiom.com) today announced
that Acxiom Digital, a leading provider of integrated digital
marketing solutions for Global 2000 enterprises, will have six
clients speaking at the third annual Marketing Sherpa E-mail Summit
in Miami on Feb. 24-26, 2008. The presenters, which include
executives from many of the world�s top brands, will offer
attendees best practices and case studies on the integrated and
personalized digital marketing campaigns which were developed in
partnership with Acxiom Digital. Acxiom Digital�s booth (#38) at
the conference will feature email deliverability strategists,
deliverability practitioners and tools that will help attendees
improve their email marketing campaigns. The company will also
highlight solutions and services that help its enterprise clients
worldwide to deliver superior campaign execution, deliverability
and results. �We have the great fortune to work with the best
brands from around the world, and we�re excited for them to share
insights from their email and multi-channel marketing campaigns,�
said Kevin H. Johnson, leader of Acxiom Digital. �The Marketing
Sherpa event will be a tremendous opportunity for attendees to hear
directly from many of the industry�s thought leaders about the best
strategies for delivering superior campaign execution, innovative
use of cutting-edge functionality, and customer-centric strategies
that drive results.� Client presentations currently scheduled
include: Elias Haslanger, Consumer Email Marketing Manager, Dell.
Haslanger will present on �Critical Steps for Addressing Image
Blocking� as part of the Advanced Strategies track on Tuesday, Feb.
26 at 11:45 a.m. Liz Bullock, SMB Email Marketing Manager, Dell.
Bullock will be speaking on �Dell Small Business Landing Page
Optimization for B-to-B Demand Generation� in the Advanced
Strategies track on Monday, Feb. 25 at 1:30 p.m. Randall Huff,
Senior Marketing Manager, Intuit. Huff will present on �Advanced
Testing: Targeting and Creative� in the Advanced Strategies track
on Monday Feb. 25 at 2:45 p.m. Samuel Pederson, Senior Program
Manager, Global Online Marketing, Sun Microsystems. Pederson�s
discussion will center on �Launching and Managing Global B-to-B
Campaigns� during the B-to-B track on Tuesday, Feb. 26 at 9:00 a.m.
WHERE: The InterContinental Hotel, Miami WHEN: February 24-26, 2008
About Acxiom Digital Acxiom Digital is a leading provider of
integrated digital marketing solutions for Global 2000 enterprises
including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital
combines agency services with world-class campaign execution on a
proprietary technology platform to deliver superior marketing
results for clients. The Company's proprietary IMPACT(TM) platform
combines campaign management with advanced analytics to assist
account and client teams in designing, sending and analyzing direct
marketing communications. The Company creates and executes
campaigns across multiple media channels including personalized
e-mail, targeted websites, banner and other web advertisements,
search engines, andmobile messaging. Acxiom Digital is a member of
the TRUSTe Privacy Program and the NAI's E-mail Service Provider
Coalition and works only with companies that adhere to appropriate
consumer privacy guidelines. Acxiom Digital was founded in 1997 and
operated as Digital Impact prior to acquisition by Acxiom
Corporation in 2005. For more information, visit
www.acxiomdigital.com. About Acxiom Corporation Acxiom Corporation
(Nasdaq: ACXM) integrates data, services and technology to create
and deliver customer and information management solutions for many
of the largest, most respected companies in the world. The core
components of Acxiom's innovative solutions are Customer Data
Integration (CDI) technology, data, database services, IT
outsourcing, consulting and analytics, and privacy leadership.
Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas,
with locations throughout the United States and Europe, and in
Australia, Canada and China. For more information, visit
www.acxiom.com.
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