Asimilar Group PLC Update re Magic Media Works Limited
09 November 2020 - 3:49PM
RNS Non-Regulatory
TIDMASLR
Asimilar Group PLC
09 November 2020
Asimilar Group Plc
("Asimilar" or the "Company")
Update re Magic Media Works Limited
Asimilar notes today 's press release from Roxi, the flagship
product of Magic Media Works Limited ("MMW"), an investee company
within the Company's portfolio, announcing that pop legend Kylie
Minogue is joining ROXi, as a ROXi Curator. Kylie's personal
playlists will be shared for the first time, exclusively on the
ROXi Made-for-TV music entertainment experience.
Kylie will also be the star of ROXi's new TV ad campaign.
Kylie becomes a shareholder in MMW, alongside existing ROXi
curators Robbie Williams, Sheryl Crow, Alesha Dixon.
Asimilar holds 1,646,682 ordinary shares in MMW, representing
7.61% percent of the issued share capital of MMW plus a GBP500,000
Convertible Loan Note. The Company has options over a further
95,000 ordinary shares in MMW.
John Taylor, Chairman of Asimilar, said " Roxi continues to make
excellent progress this year. Following previous announcement of
the Sky Q deal, the company has now signed up Kylie Minogue to help
achieve its vision of the only affordable in-home shared music
entertainment experience that brings friends and family together.
"
Rob Lewis, Founder and CEO of Magic Media Works said "We're
delighted to welcome Kylie to ROXi. She has sold more than 80
million albums worldwide with seven No.1 hits in the UK alone.
Having Kylie join the ROXi business will help us to deliver on our
vision to get everyone listening together, singing together,
dancing together, playing together, with ROXi.
"Kylie's appointment follows the ROXi's recent rollout of its'
unique music entertainment experience to millions of UK homes
through Sky Q."
About ROXi
ROXi is 100% designed for the home, with its Unlimited Music
catalogue of over 55 million songs from all the major and leading
independent music rights holders, Music Games, Karaoke, Worldwide
Radio and more, ROXi is the only affordable in-home shared music
entertainment experience that brings friends and family
together.
Asimilar Group plc
John Taylor, Non-Executive Chairman via Buchanan
Peterhouse Capital Limited
Duncan Vasey / Lucy Williams Tel: + 44 20 7220 9797
Buchanan Communications Limited
Richard Oldworth / Chris Lane Tel: +44 (0) 20 7466 5000
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