RNS Number:5140M
Vividas Group plc
25 January 2008


VDS


                               VIVIDAS GROUP PLC

                          ("Vividas" or "the Company")

                                TRADING UPDATE

Vividas, the video streaming technology company, is issuing the following
trading update following a review of business after the close of the first half
of the financial year.

The Company is continuing to make progress in developing its products and
establishing its presence in its chosen markets, however, the market for video
delivered over the Internet is still at an early stage and this presents
challenges.

While interest in the Company's innovative products remains significant, Vividas
is seeing a slower uptake of video streaming technologies by companies and end
users than forecast. As a result, the board has taken the strategic decision to
streamline the Company's activities. Vividas will focus its future strategy on
the Live and On-demand sports and entertainment markets as well as niche
broadcasters, with other markets addressed via channel partners. It is expected
that annualised fixed costs of approximately �1.0 million (30%) will be removed
from underlying operating expenses, incurring a one-off cost of approximately
�0.3 million. Current market expectations for the financial year to 30 June 2008
will therefore require a material downward adjustment to reflect both slower
trading and the costs relating to the Company's reorganisation.

The Company is pleased to announce that its new platform for Pay Per View
("PPV") video portals will be launched as a beta release in February. The
platform offers a fully commercialised end-to-end solution for content owners
and broadcasters and uses Vividas' award winning video streaming technology,
which plays content at full screen, broadcast quality and typically without the
requirement for viewers to install any player software.

Paul Neville, Group Chief Executive said,

"It is important that the Company remains focused on developing traction in
niche markets whilst waiting for the larger markets to develop. As such, the
Company has recognised the need to reduce operating expenses. With the release
of our new PPV platform into a market which very much needs an end-to-end
delivery solution using the best video streaming technology available, I am
confident that the Company will be well placed to succeed."


ENDS


Enquires:
Vividas Group plc
Paul Neville, Chief Executive Officer                   Tel: +44 (0)20 7189 5532
Greg Minns, Finance Director                                     www.vividas.com

HB Corporate
Jim McGeever / Rachel Kane                              Tel: +44 (0)20 7510 8600
                                                                       
Biddicks
Katie Tzouliadis / Sophie Lane                          Tel: +44 (0)20 7448 1000
                                                                       


Notes for Editors:

Vividas Group plc (VDS) is a developer and provider of video streaming
technology and related products, which enable straightforward playback on
personal computers of full screen, high quality video via discs or over
networks, including the Internet, normally without requiring software
installation. Vividas proprietary technology overcomes the disadvantages of
competing CD and streaming market solutions. These competing technologies
typically offer only partial screen, or poor quality full screen, viewing and
generally require the user either to have or to install specialist player
software. Based in London, Vividas also has offices in Australia and the USA.
For more information, visit www.vividas.com.




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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