1Q05 Results - Tele Centro Oeste Celular Participacoes S.A. SAO PAULO, Brazil, April 29 /PRNewswire-FirstCall/ -- Tele Centro Oeste Celular Participacoes S.A. - TCO, (Bovespa: TCOC3 (ON = Common Shares)/TCOC4 (PN = Preferred Shares); NYSE: TRO), announces its consolidated results the first quarter of 2005 (1Q05). R$ million 1Q05 4Q04 1Q04 Net Operating Revenue 523.0 608.9 462.6 Total Operating Costs (301.7) (403.8) (268.4) EBITDA 221.3 205.1 194.2 EBITDA Margin (%) 42.3% 33.7% 42.0% Net Result 121.9 129.6 99.7 Number of customers (thousand) 6,047 5,820 4,452 Market share (source: Anatel) 50.2% 51.3% 55.7% Net Additions (thousand) 227 513 340 Absolute leadership in innovation and variety of services launched on the market. Successful in the differentiation strategy as regards its competitors as a result of the provision of innovating services. TCO's customer base rose 35.8% over 1Q04, recording 6,047 thousand customers. Market leadership with 50.2% market share, accounting for 32.0% of the net additions in 1Q05, in a market with 4 operators in all its regions. Monthly churn at 1.3% decreased 1.0 p.p. in relation to 4Q04, showing the successful customer retention campaigns. Post-paid ARPU recorded 2.3% increase over 1Q04. Post-paid MOU increased by 11.2% in 1Q05 over 1Q04, as a result of the increase in the post-paid ARPU. Net service revenues increased by 15.0% in relation to 1Q04, which growth as supported by a 46.0% increase in data revenues in the period, accounting for 5.4% of the net services revenue in 1Q05, showing the successful offer of high value services to customers. EBITDA increased by 14.0% and 7.9% over 1Q04 and 4Q04, recording R$ 221.3 million. EBITDA margin of 42.3% in the quarter, 8.6 p.p. higher than that reached in 4Q04. The net profit accrued for 1Q05 was R$121.9 million, 22.3% higher than in the same period of 2004. Productivity increase in 4Q04 was 50.1% and 6.0% in relation to 1Q04 and 4Q04, respectively, due to the continuous search for organizational and process synergies, integration and rationalization. To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir Tele Centro Oeste is controlled by Telesp Celular Participacoes S.A. which, along with Tele Leste Celular Participacoes S.A., Tele Sudeste Celular Participacoes S.A. and Celular CRT Participacoes S.A, make up the assets of the Joint Venture undertaken by Portugal Telecom and Telefonica Moviles, operating under the VIVO brand, Top of Mind in the Brazilian market. In April 2005 VIVO Group reached 27 million customers, thus consolidating its market leadership. DATASOURCE: Tele Centro Oeste Celular Participacoes S.A. CONTACT: VIVO Investor Relations, +011-55-11-5105-1172, or Web site: http://www.vivo.com.br/

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