TIDMSTBR 
 
RNS Number : 2137K 
Southern Bear PLC 
15 April 2010 
 

                                                                   15 April 2010 
 
                                Southern Bear Plc 
                        ("Southern Bear" or the "Group") 
 
                              Directorate Changes 
 
The Board of Southern Bear Group, the AIM quoted  holding company focused on 
investments in the support services sectors of the UK and Europe, is pleased to 
announce the appointment of Mark Sims as Chief Executive Officer with immediate 
effect.  This is as part of the Group's new strategic focus on the support 
services and fire protection/prevention markets. 
 
Mark Sims, formerly Chief Operating Officer of the Group and BGC Limited 
Director, replaces Steven Hancock - who will remain on the Board as an Executive 
Director. 
 
In addition, the Board announces the appointment of Miss Janet Alison Domin 
(formerly Hacking), aged 48, as Executive Director. 
 
Janet became a partner in Fenhams Contracts in 1998, having previously worked in 
a variety of roles in HM Customs and Excise. She was primarily responsible for 
the finance function, managing accounting procedures and compliance in all areas 
of the business. Janet's involvement in the finance and operational side of the 
business helped the turnover of Fenhams Contracts grow rapidly from GBP120,000 
in March 1999 to GBP12 million for the year ended March 2007. 
 
Fenhams Contracts was purchased by Southern Bear plc in August 2008. 
Subsequently Janet has played an important role in the successful integration of 
the former partnership into the Group. 
 
Commenting on the changes Nigel Wray, Chairman of Southern Bear said: 
 
 "We are delighted to appoint Mark as the new CEO and welcome Janet to the 
Board.  As we previously announced, the Group has changed its strategy to focus 
on the UK's legislation led support services and fire protection/prevention 
markets and we believe this to be another positive step in that direction." 
 
Janet is, or has been in the previous five years, a Director or Partner of the 
following companies: 
 
+-------------------------------+-----------------------------+ 
| Current                       | Previous                    | 
| directorships/partnerships    | directorships/partnerships  | 
+-------------------------------+-----------------------------+ 
| Fenhams Limited               | Fenhams Contracts           | 
+-------------------------------+-----------------------------+ 
| Support Services Trading      | Richardson & Domin Limited  | 
| Limited                       |                             | 
+-------------------------------+-----------------------------+ 
| Trade Training Associates     | PR and JD Limited           | 
| (North East) Limited          |                             | 
+-------------------------------+-----------------------------+ 
| Trade Training Associates     |                             | 
| Limited                       |                             | 
+-------------------------------+-----------------------------+ 
 
Janet currently holds 50,000,000 shares in Southern Bear, representing 5.97% of 
the issued share capital of the Group. In addition, she holds convertible loan 
stock to the value of GBP50,000, further details of which can be found in the 
announcement of 21 December 2009. 
 
The Group confirms there is no other information that falls to be disclosed 
under Schedule 2 paragraph (g) of the AIM Rules. 
 
For further information, please contact: 
 
Southern Bear plc 
Mark Sims - CEO 
Tel: +44 (0) 1926 888302 
 
Nominated Adviser: 
Grant Thornton Corporate Finance 
Gerry Beaney 
Tel: +44 (0) 20 7383 5100 
 
Broker: 
Dowgate Capital Stockbrokers Limited 
Neil Badger 
Tel: +44 (0)1293 517744 
 
Astaire Securities plc 
Katie Shelton 
Tel: +44 (0)20 7448 4400 
 
Financial PR: 
Bishopsgate Communications 
Robyn Samuelson/Siobhra Murphy 
Tel: +44 (0)7917 042 335 
 
Notes to Editors: 
 
Southern Bear plcis a holding company focused on investments in the support 
services sectors of the UK and Europe.  The Group's strategy is to acquire 
businesses which typically have a turnover of up to GBP10 million and a strong 
second tier management. Its shares were originally listed on AIM in 2005. 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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