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Date:
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7 October 2024
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On behalf of:
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Sosandar plc ('Sosandar' or 'the
Company')
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Embargoed until:
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0700hrs
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Sosandar plc
Fourth store agreement signed in St David's,
Cardiff
Sosandar plc (AIM: SOS), the women's
fashion brand, creating quality, trend-led products for women of
all ages, is pleased to announce that it has signed a lease
agreement for its fourth store, in Cardiff's St David's centre.
This follows the recent store openings in Chelmsford, Marlow and
the Metrocentre.
St David's occupies one third of
Cardiff's city centre. It creates best-in-class guest experiences
and is a go-to destination for locals and tourists alike, with an
annual footfall of 30 million. Sosandar's store will be alongside
brands such as AllSaints, Mint Velvet, and Reiss. St David's is
also home to a number of high-end restaurants, such as The Ivy,
that have made it a known destination for fine dining.
Ali
Hall and Julie Lavington, Co-CEOs commented:
"It's exciting
to announce our fourth store location as we continue our transition
to becoming a true multi-channel retailer. Aligned with our
strategy and other store locations announced to date, St David's
meets our criteria of opening stores in top tier, thriving
locations where Sosandar customers over-index, being the go-to
shopping destination in Cardiff."
Pablo Sueiras, Head of Retail
Brand Account Management at Cardiff St David's owner, Landsec
said: "Our guests want to experience new and exciting brands in
the best stores, and Sosandar fits this description. Increasingly
we are seeing digital-first brands broaden their multichannel
offer. Destinations like St David's offer brands a platform to
connect with their audience in person, provide exceptional guest
experiences and reach new consumers. We're delighted that Sosandar
have chosen St David's to make their debut in
Wales."
Enquiries
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Sosandar plc
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www.sosandar.com
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Julie Lavington / Ali Hall, Joint
CEOs
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c/o Alma PR
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Steve Dilks, CFO
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Singer Capital Markets
Peter Steel / Tom Salvesen / Alaina
Wong
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+44 (0) 20 7496 3000
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Alma Strategic Communications
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+44 (0) 20 3405 0205
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Sam Modlin / Rebecca Sanders-Hewett
/ Kinvara Verdon
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sosandar@almastrategic.com
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About Sosandar plc
Sosandar is a women's fashion brand
in the UK targeting style conscious women who have graduated from
lower quality, price-led alternatives. The Company offers this
underserved audience fashion-forward, affordable, quality clothing
to make them feel sexy, feminine, and chic. The business sells
predominantly own-label exclusive product designed and tested
in-house.
Sosandar's product range is diverse,
providing its customers with an array of choice for all occasions
across all women's fashion categories. The company sells through
Sosandar.com and its own stores, and has a number of high value
brand partnerships including with Next and Marks &
Spencer.
Sosandar's success has been built on
an exceptional product range, seamless customer experience and
impactful, lifestyle marketing, all of which is underpinned by
combining innovation with data analysis. Our growth strategy is
focused on continuing to grow brand awareness and expand our
addressable market and routes to market, reaching customers
wherever they wish to shop. This is achieved both through
direct to consumer channels and through chosen third party
partners.
Sosandar was founded in 2016
and listed on AIM in 2017. More information is available at
www.sosandar-ir.com