TIDMSHDP 
 
RNS Number : 9217R 
Shed Media PLC 
31 August 2010 
 

Not for release, publication or distribution, in whole or in part, directly or 
indirectly, in, into or from any jurisdiction where to do so would constitute a 
violation of the relevant laws of such jurisdiction. 
                              FOR IMMEDIATE RELEASE 
31 August 2010 
 
  Recommended proposals for the acquisition by WB Bidco plc ("Bidco") of Shed 
Media plc ("Shed") to be effected by means of a scheme of arrangement under Part 
                          26 of the Companies Act 2006 
 
On 5 August 2010, the Bidco Directors and the Independent Directors announced 
that they had reached agreement on the terms of a recommended acquisition by 
Bidco, a newly incorporated public company formed at the direction of Warner 
Bros. and the Senior Management Team, of all of the issued and to be issued 
share capital of Shed, to be effected by means of a court-sanctioned scheme of 
arrangement between Shed and the Scheme Shareholders under Part 26 of the 
Companies Act 2006 and a capital reduction under Section 641 of the Companies 
Act 2006 (the "Scheme"). 
 
The board of Shed is pleased to announce that a circular setting out, amongst 
other things, the full terms and conditions of the Scheme and the Capital 
Reduction and an explanatory statement, together with the action to be taken by 
Shed Shareholders, is today being posted to Shed Shareholders (the "Scheme 
Circular"). 
 
Notices convening the Court Meeting and the General Meeting to be held at the 
Tower Room, 22 Clerkenwell Green, London EC1R 0NA on 22 September 2010 at 10.00 
a.m. and 10.15 a.m. (or as soon thereafter as the Court Meeting is concluded or 
adjourned), respectively, are contained in the Scheme Circular. Subject to the 
satisfaction or waiver of the Conditions, it is currently expected that the 
Scheme will become effective on 13 October 2010. It should be noted that 
pursuant to the expected timetable of principal events contained in the Scheme 
Circular, the latest time for lodging the Bidco Form of Election is earlier than 
the Scheme Record Time. If any of the expected dates change, Shed will give 
notice of the change by issuing an appropriate announcement through a Regulatory 
Information Service. 
 
A request has been made to the London Stock Exchange to cancel the admission to 
trading of Shed Shares on AIM with effect from the Scheme Effective Date. As 
such the cancellation of admission to trading of Shed Shares on AIM is expected 
to take place at 7 a.m. on 13 October 2010. 
 
In accordance with Rules 20 and 26 of the AIM Rules for Companies and the City 
Code on Takeovers and Mergers (the "City Code"), an electronic copy of the 
Scheme Circular has been sent to the London Stock Exchange and made available on 
Shed's website: www.shed-media.com. 
 
Unless the context otherwise requires, terms defined in this announcement have 
the same meaning as those terms defined in the announcement dated 5 August 2010 
by the Bidco Directors and the Independent Board in relation to the Proposals. 
 
The expected timetable of principal events is: 
 
Event 
                                           Time and/or date 
Latest time for 
lodging Forms of Proxy for the: 
Court Meeting (WHITE Form of Proxy)10.00 a.m. on 20 September 2010 
General Meeting (BLUE Form of Proxy)10.15 a.m. on 20 September 2010 
Voting Record Time 
             6.00 p.m. on 20 September 2010 
Court Meeting 
                                                         10.00 a.m. on 22 
September 2010 
General Meeting 
                                                        10.15 a.m. on 22 
September 2010 
Latest time for lodging PINK Bidco Form of Election1.00 p.m. on 7 October 2010 
The following dates are subject to change: 
First Court Hearing (to sanction the Scheme) 
                            8 October 2010 
Last day of dealings in, and for registration of transfer of, 
                                                                 11 October 2010 
and disablement in CREST of, Shed Shares 
Reorganisation Record Time 
             5.00 p.m. on 11 October 2010 
Scheme Record Time 
              6.00 p.m. on 11 October 2010 
Commencement of temporary suspension of Shed Shares 
7.00 a.m. on 12 October 2010 
Second Court Hearing (to confirm the Capital Reduction) 
                     12 October 2010 
Scheme Effective Date 
                                                                            13 
October 2010 
Cancellation of admission to trading of Shed Shares on AIM 
7.00 a.m. on 13 October 2010 
Latest date of despatch of cheques and settlement through CREST 
           by 27 October 2010 
in respect of the Cash Consideration and cash element of the Partial 
Alternative and despatch of certificates in respect of the Bidco 
Consideration Securities 
 
All references in this document to times are to times in London (unless 
otherwise stated). 
These dates are indicative only and will depend, among other things, on the date 
upon which the Court sanctions the Scheme and whether the Conditions are 
satisfied or (if capable of waiver) waived on or prior to such date and the date 
on which the Court Order(s) are delivered to or registered by the Registrar of 
Companies (as applicable). If there are any revisions to the timetable, Shed 
will give adequate notice of the change by making an appropriate announcement 
through a Regulatory Information Service. 
 
 
 
Enquiries: 
+------------------------------------------------+-----------------+ 
| Warner Bros. (Media Enquiries)                 |                 | 
+------------------------------------------------+-----------------+ 
| Scott Rowe                                     | +1 818 954 5806 | 
+------------------------------------------------+-----------------+ 
| Deborah Lincoln                                | +44 (0) 7879    | 
|                                                | 484944          | 
+------------------------------------------------+-----------------+ 
| Morgan Stanley (Financial Adviser to Time      |                 | 
| Warner Inc. and Joint Financial Adviser to     |                 | 
| Bidco)                                         |                 | 
+------------------------------------------------+-----------------+ 
| Max Herrnstein                                 | +1 212 761 4000 | 
+------------------------------------------------+-----------------+ 
| Laurence Hopkins                               | +44 (0) 20      | 
|                                                | 7425 8000       | 
+------------------------------------------------+-----------------+ 
| Antoine Dresch                                 | +44 (0) 20      | 
|                                                | 7425 8000       | 
+------------------------------------------------+-----------------+ 
| Ingenious Corporate Finance Limited (Financial | + 44 (0) 20     | 
| Adviser to the Senior Management Team and      | 7319 4000       | 
| Joint Financial Adviser to Bidco)              |                 | 
+------------------------------------------------+-----------------+ 
| Tom Manwaring                                  |                 | 
+------------------------------------------------+-----------------+ 
| Chris Graves                                   |                 | 
+------------------------------------------------+-----------------+ 
| Shed Media plc                                 | +44 (0) 20      | 
|                                                | 7239 1010       | 
+------------------------------------------------+-----------------+ 
| Heather Rabbatts                               |                 | 
+------------------------------------------------+-----------------+ 
| Altium Capital Limited (Financial Adviser and  | + 44 (0) 20     | 
| Nominated Adviser to Shed)                     | 7484 4040       | 
+------------------------------------------------+-----------------+ 
| Ben Thorne                                     |                 | 
+------------------------------------------------+-----------------+ 
| Sam Fuller                                     |                 | 
+------------------------------------------------+-----------------+ 
| Melanie Szalkiewicz                            |                 | 
+------------------------------------------------+-----------------+ 
| Hudson Sandler (Public Relations Adviser to    | + 44 (0) 20     | 
| Shed)                                          | 7796 4133       | 
+------------------------------------------------+-----------------+ 
| Nick Lyon                                      |                 | 
+------------------------------------------------+-----------------+ 
| Michael Sandler                                |                 | 
+------------------------------------------------+-----------------+ 
| Wendy Baker                                    |                 | 
+------------------------------------------------+-----------------+ 
 
Further Information 
This announcement does not constitute, or form any part of, any offer for, or 
solicitation of any offer for, securities or the solicitation of any vote or 
approval in any jurisdiction, pursuant to the Proposals or otherwise. The Scheme 
Circular will contain the full terms and conditions of the Proposals (including 
details of how to vote in respect of the Proposals and details of, and how to 
elect for, the Partial Alternative). Any vote in respect of the Proposals or 
decision to elect for the Partial Alternative should only be made on the basis 
of the information contained in the Scheme Circular. 
 
Altium Capital Limited, which is authorised and regulated in the United Kingdom 
by the Financial Services Authority (the "FSA"), is acting exclusively for Shed 
and no-one else in connection with the Proposals and will not be responsible to 
anyone other than Shed for providing the protections afforded to the clients of 
Altium Capital Limited, nor for providing advice in relation to the Proposals or 
any matter referred to herein. 
 
Ingenious Corporate Finance Limited, which is authorised and regulated in the 
United Kingdom by the FSA, is acting for the Senior Management Team and Bidco 
and no-one else in connection with the Proposals and will not be responsible to 
anyone other than the Senior Management Team and Bidco for providing the 
protections afforded to the clients of Ingenious Corporate Finance Limited, nor 
for providing advice in relation to the Proposals or any matter referred to 
herein. 
 
Morgan Stanley & Co. Incorporated and Morgan Stanley & Co. Limited are acting 
for Time Warner and Bidco and no -one else in connection with the Proposals and 
will not be responsible to anyone other than Time Warner and Bidco for providing 
the protections afforded to the clients of Morgan Stanley & Co. Incorporated and 
Morgan Stanley & Co. Limited, nor for providing advice in relation to the 
Proposals or any matter referred to herein. 
 
Information for Overseas Shareholders 
General 
The Partial Alternative is not being made available in the Restricted 
Jurisdictions or to any Restricted Overseas Shareholder. Such Restricted 
Overseas Shareholders cannot elect for the Partial Alternative and will not be 
issued Bidco Consideration Securities and any purported election for the Partial 
Alternative by such persons will be treated as invalid by Bidco. 
 
Such persons may only receive the Cash Consideration. 
 
Information for US Shareholders 
The Bidco Consideration Securities to be issued pursuant to the Proposals will 
not be listed on any recognised stock exchange and have not been, and will not 
be, registered under the United States Securities Act of 1933, as amended (the 
"US Securities Act"), or under any relevant securities laws of any state or 
other jurisdiction of the United States or of any Restricted Jurisdiction. No 
regulatory clearances in respect of any of the Bidco Consideration Securities 
have been, or will be, applied for in any jurisdiction. Accordingly, such 
securities may not be offered, sold or delivered, directly or indirectly, in or 
into such jurisdictions except pursuant to exemptions from applicable 
requirements of such jurisdictions. The Bidco Consideration Securities will be 
issued in reliance upon the exemption from the registration requirements of the 
US Securities Act provided by section 3(a)(10) thereof. No public offering of 
Bidco Consideration Securities will be made in the United States. For the 
purpose of qualifying for the exemption from the registration requirements of 
the US Securities Act provided by section 3(a)(10) thereof with respect to the 
Bidco Consideration Securities issued pursuant to the Scheme, Shed will advise 
the Court that its sanctioning of the Scheme will be relied upon by Bidco as an 
approval of the Scheme following a hearing on its fairness to Shed Shareholders 
at which hearing all such shareholders are entitled to attend in person or 
through counsel to support or oppose the sanctioning of the Scheme and with 
respect to which notification has been given to all such shareholders. 
 
This transaction has not been approved or disapproved by the US Securities and 
Exchange Commission ("SEC"), nor has the SEC or any US state securities 
commission passed upon the merits or fairness of the transaction nor upon the 
adequacy or accuracy of the information contained in this announcement. Any 
representation to the contrary is a criminal offence in the United States. The 
information disclosed in this announcement is not the same as that which would 
have been disclosed if this announcement had been prepared for the purpose of 
complying with the registration requirements of the US Securities Act or in 
accordance with the laws and regulations of any other jurisdiction. 
 
Shareholders in the US should note that the Scheme will relate to the shares of 
an English company that is a "foreign private issuer" as defined under Rule 3b-4 
of the US Securities Exchange Act of 1934, as amended (the "Exchange Act"), and 
will be governed by English law. Neither the proxy solicitation nor the tender 
offer rules under the Exchange Act will apply to the Scheme. Moreover, the 
Scheme will be subject to the disclosure requirements and practices applicable 
in the UK to schemes of arrangement, which differ from the requirements of the 
US proxy solicitation rules and tender offer rules. The financial information 
relating to the Shed Group included or referred to in this announcement has been 
prepared in accordance with accounting standards applicable in the United 
Kingdom that may not be comparable to the financial statements of US companies. 
US Generally Accepted Accounting Principles differ in certain respects from 
International Financial Reporting Standards. None of the financial information 
relating to the Shed Group in this announcement has been audited in accordance 
with auditing standards generally accepted in the United States or the auditing 
standards of the Public Accounting Oversights Board (United States). 
 
Shed is a public limited company incorporated under the laws of England and 
Wales. All of the directors of Shed are citizens and residents of countries 
other than the United States. As a result, it may not be possible for investors 
to effect service of process within the United States upon such persons or the 
members of the Shed Group, or to enforce against them judgments of US courts, 
including judgments predicated upon civil liabilities under the securities laws 
of the United States or any state or territory within the United States. 
 
Bidco is a public limited company incorporated under the laws of England and 
Wales. A number of the Bidco Directors are citizens and resident of countries 
other than the United States. As a result, it may not be possible for investors 
to effect service of process within the United States upon such persons or the 
members of Bidco, or to enforce against them judgments of US courts, including 
judgments predicated upon civil liabilities under the securities laws of the 
United States or any state or territory within the United States. 
 
There is substantial doubt as to the enforceability in the United Kingdom in 
original actions, or in actions for enforcement of judgments of US courts, based 
on the civil liability provisions of US federal securities laws. 
 
Information for other Overseas Shareholders 
This announcement is being made to you in your capacity as a Shed Shareholder 
only. This announcement is not intended to, and does not, constitute or form 
part of any offer or invitation to purchase, otherwise acquire, subscribe for, 
sell, issue or otherwise dispose of, any securities, or the solicitation of an 
offer to buy or subscribe for, shares or the solicitation of any vote or 
approval pursuant to the Scheme or otherwise, in any jurisdiction in which such 
offer, invitation or solicitation is unlawful. This announcement has been 
prepared in connection with a proposal in relation to a scheme of arrangement 
pursuant to, and for the purpose of complying with, English law and the City 
Code and the information disclosed may not be the same as that which would have 
been disclosed if this announcement had been prepared in accordance with the 
laws of jurisdictions outside the United Kingdom. Nothing in this announcement 
should be relied upon for any other purpose. 
 
The implications of the Scheme for, and the availability of the Partial 
Alternative to, Overseas Shareholders may be affected by the laws of the 
relevant jurisdiction. Such Overseas Shareholders should inform themselves about 
and observe any applicable legal or regulatory requirements. Any failure to 
comply with the restrictions may constitute a violation of the securities laws 
of any such jurisdiction. If any Overseas Shareholder remains in any doubt, he 
should consult an appropriate independent professional adviser in his relevant 
jurisdiction without delay. 
 
It is the responsibility of each Overseas Shareholder to satisfy himself as to 
the full observance of the laws of the relevant jurisdiction in connection with 
the Proposals, including the obtaining of any governmental, exchange control or 
other consents which may be required, or the compliance with other necessary 
formalities which are required to be observed and the payment of any issue, 
transfer or other taxes due in such jurisdiction. 
 
Cautionary Note Regarding Forward-Looking Statements 
This announcement contains statements that are or may be, forward-looking 
statements. All statements other than statements of historical facts included in 
this announcement may be forward-looking statements. Forward-looking statements 
often use words such as "target", "plan", "believe", "expect", "aim", "intend", 
"will", "should", "could", "would", "may", "consider", "anticipate", "estimate", 
"synergy", "cost saving", "project", "goal" or "strategy" or words or terms of 
similar substance or the negative of such words. Forward-looking statements 
include statements relating to the following: (i) the expected timetable for 
implementing the Scheme, future capital expenditure, expenses, revenues, 
earnings, synergies, economic performance, indebtedness, financial condition, 
dividend policy, losses and future prospects of Bidco or Shed; (ii) business and 
management strategies and the expansion and growth of Bidco's or Shed's 
operations and potential synergies resulting from the acquisition of Shed by 
Bidco; and (iii) the effects of government regulation on Bidco's or Shed's 
business. 
 
These forward-looking statements are not guarantees of future performance. They 
have not been reviewed by the auditors of Bidco or Shed. There are a number of 
factors that could cause actual results and developments to differ materially 
from those expressed or implied by such forward-looking statements, including 
among other things, the enactment of legislation or regulation that may impose 
costs or restrict activities; the re-negotiation of contracts or licences; 
fluctuations in demand and pricing in the television production industry; 
fluctuations of exchange controls; changes in government policy and taxation; 
industrial disputes; war and terrorism. These forward-looking statements involve 
known and unknown risks and uncertainties which may cause them to differ from 
the actual results, performance or achievements expressed or implied by such 
forward-looking statements. These forward-looking statements are based on 
numerous assumptions regarding the present and future business strategies of 
such persons and the environment in which each will operate in the future. 
Investors are cautioned not to place undue reliance on the forward-looking 
statements, which speak only as of the date of this announcement. All subsequent 
oral or written forward-looking statements attributable to Bidco or Shed or any 
of their respective members, directors, officers or employees or any persons 
acting on their behalf are expressly qualified in their entirety by the 
cautionary statement above. All forward-looking statements included in this 
announcement are based on information available to Bidco and Shed on the date of 
this announcement and are made only as of the date of this announcement. Undue 
reliance should not be placed on such forward-looking statements. 
 
Subject to compliance with their legal and regulatory obligations, neither Shed 
nor Bidco intends, or undertakes any obligation, to update any information 
contained in this announcement. 
 
Dealing Disclosure Requirements 
Under the provisions of Rule 8.3 of the City Code, if any person is, or becomes, 
"interested" (directly or indirectly) in 1 per cent. or more of any class of 
"relevant securities" of an offeree or a paper offeror, that person must make an 
"Opening Position Disclosure" following the commencement of the "offer period" 
and, if later, following the announcement in which any paper offeror is first 
identified. 
 
An "Opening Position Disclosure" must contain details of the person's interests 
and short positions in, and rights to subscribe for, any "relevant securities" 
of each of (i) the offeree and (ii) the paper offeror. An "Opening Position 
Disclosure" by a person to whom Rule 8.3(a) applies must be made by no later 
than 3.30 p.m. (London time) on the 10th Business Day following the commencement 
of the Offer Period and, if appropriate, by no later than 3.30 p.m. (London 
time) on the 10th Business Day following the announcement in which the paper 
offeror is first identified. Relevant persons who deal in the "relevant 
securities" of the offeree or of the paper offeror prior to the deadline for 
making an "Opening Position Disclosure" must instead make a "Dealing 
Disclosure". 
 
Under Rule 8.3(b) of the City Code, any person who is, or becomes, interested in 
1 per cent. or more of any class of "relevant securities" of the offeree or of 
the paper offeror must make a "Dealing Disclosure" if the person deals in any 
"relevant securities" of the offeree or of the paper offeror. A "Dealing 
Disclosure" must contain details of the "dealing" concerned and of the person's 
interests and short positions in, and rights to subscribe for, any relevant 
securities of each of the offeree and the paper offeror, save to the extent that 
these details have previously been disclosed under Rule 8. A "Dealing 
Disclosure" by a person to whom Rule 8.3(b) applies must be made no later than 
3.30 p.m. (London time) on the Business Day following the date of the relevant 
dealing. 
 
If two or more persons act together pursuant to an agreement or understanding, 
whether formal or informal, to acquire an "interest" in "relevant securities" of 
the offeree, they will be deemed to be a single person for the purpose of Rule 
8.3 of the City Code. 
 
"Opening Position Disclosures" must also be made by the offeree and by the paper 
offeror and "Dealing Disclosures" must also be made by the offeree, by the paper 
offeror and by any persons acting in concert with any of them (see Rules 8.1, 
8.2 and 8.4 of the City Code). 
 
Details of the offeree and offeror companies in respect of whose relevant 
securities Opening Position Disclosures and Dealing Disclosures must be made can 
be found in the Disclosure Table on the Takeover Panel's website at 
www.thetakeoverpanel.org.uk, including details of the number of relevant 
securities in issue, when the offer period commenced and when any offeror was 
first identified. If you are in any doubt as to whether you are required to make 
an Opening Position Disclosure or a Dealing Disclosure, you should contact the 
Panel's Market Surveillance Unit on +44 (0)20 7638 0129. 
 
Terms in quotation marks are defined in the City Code, which can also be found 
on the Panel's website. If you are in any doubt as to whether or not you are 
required to disclose a "dealing" under Rule 8 of the City Code, you should 
contact an independent financial adviser authorised under FSMA or consult the 
Panel's website at www.thetakeoverpanel.org.uk or contact the Panel on telephone 
number +44 (0)20 7638 0129. 
 
Publication on Website 
A copy of this announcement will be available free of charge for inspection on 
the following website: www.shed-media.com 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 OUPPBMFTMBTJBRM 
 

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