SFX Screen Fx

RNS Number:2799U
Screen FX PLC
03 April 2007


Press Release                               3 April 2007

                                  ScreenFX plc

                         ("ScreenFX" or "the Company")

  MallFX: contract win with the UK's largest property company, Land Securities

ScreenFX plc (AIM:SFX), the digital advertising and communications specialist,
today announces that it has been awarded a significant contract to supply
digital flat screen networks for advertising and other media content across the
Land Securities' portfolio of thirteen shopping malls throughout the UK.

Land Securities, the UK's leading property company, owns and manages in excess
of six million square metres of commercial property including 30 shopping
centres and has selected ScreenFX as a partner though a competitive tender.  The
contract represents a combined footfall of 206 million consumers per annum,
bringing ScreenFX up to a total footfall of 730 million consumers per annum.

Jo Morris, Commercialisation Manager, Retail Division at Land Securities, said:
"We own and manage one of the largest retail portfolios in the UK, with more
destinations currently in development. Creating a Digital Screen Network is a
new area for us and it was imperative to find a partner who had the capacity to
deliver solutions to meet the differing needs of our retail centres, both now
and in the future. We are always looking for ways to improve the customers'
experience in our properties and ScreenFX demonstrated that they were a company
who could help us to achieve our ambitions."

Leesa Ingham, Commercialisation Director at Land Securities, commented: "We have
been monitoring the Digital Screen Market for some time and believe it is now an
optimal time for Land Securities to take advantage of this maturing medium.  We
are very much looking forward to working with the ScreenFX team on this very
exciting project."

Commenting on this significant contract win, Mike Cottman, Executive Chairman of
ScreenFX, said: "We are delighted to have won such a highly competitive tender
for Land Securities mall estate.  This represents an important breakthrough for
ScreenFX in positioning our MallFX division as the leading digital
communications provider for shopping malls in the UK.

"Moving our consumer footfall from its current half a billion to approximately
three quarters of a billion per annum, provides our media buying partners with a
unique opportunity to target shoppers in a mass broadcast  manner.  There is an
undeniable logic for brand owners to want to communicate with consumers who are
physically in the act of buying rather than sitting at home in front of the
television.  We are at last providing the media industry with the scale and
reach they require to make this advertising medium a successful way to reach a
very targeted consumer audience in a cost effective manner."

The mall names and locations are detailed in the table below:

Mall                                       Location
St. David's                                Cardiff
The Plaza                                  Leeds
St. John's                                 Liverpool
Almondvale                                 Livingston
Buchanan Galleries                         Glasgow
The Bridges                                Sunderland
Bon Accord                                 Aberdeen
EK Centre                                  East Kilbride
Stratford                                  London
West 12                                    London
Southside                                  Wandsworth
Howard Centre                              Welwyn Garden City
Lewisham                                   London

                                    - Ends -

For further information:
ScreenFX plc
Mike Cottman, Executive Chairman                                                Tel: +44 (0) 161 428 5544
mikec@screenfx.com                                                                   www.screenfxplc.com

Land Securities Properties Limited
Jo Morris, Commercialisation Manager, London Retail                             Tel: +44 (0) 20 7024 5010
Jo.morris@landsecurities.com                                                    www.landsecurities.com


Seymour Pierce Limited
Stuart Lane, Corporate Finance                                                  Tel: +44 (0) 20 7107 8000
stuartlane@seymourpierce.com                                                    www.seymourpierce.com

Media enquiries:
Abchurch
Henry Harrison-Topham / Laura Riascos                                           Tel: +44 (0) 20 7398 7702
henry.ht@abchurch-group.com                                                     www.abchurch-group.com


Notes to editors:

ScreenFX has five operating divisions, these are detailed below:

MallFX - a division established in 2004 that provides digital advertising
solutions to UK premium shopping malls.  Current portfolio includes 41 'super
malls' which yields a footfall in excess of 740 million consumers per annum.

TrainFX - established in 2005, this is a new division designed for transport
sector media, providing state of the art technology for premium marketing
opportunities on commuter trains.

HealthFX - a new division, established in 2006 that targets the health sector,
both public and private, and addresses the need for more modern methods of
communication with patients, provides patient information and communication
systems.

BigFX - established in 1999, this division provides large format out of home
poster and banner advertising media space.

LiveFX - a specialist provider of creative marketing and content services to
both internal operating divisions and external clients.

ScreenFX joined AiM in March 2004.  Further information can be found at:
www.screenfxplc.com




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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