SCCC Sun 3C Media

RNS Number:0160U
Sun 3C Media PLC
29 March 2007

                                Sun 3C Media Plc

                        Conversion of Preference Shares



The board of Sun 3C Media Plc ("S3C" or "Company") announces that it has
resolved to convert the existing 75,000,000 preference shares of Euro0.01 each in
the capital of the Company ("Preference Shares") into an equal number new
ordinary shares of Euro0.01 each ("Ordinary Shares") with immediate effect ("
Conversion").



As a result of the conversion, the issued share capital of the Company is now
486,467,792 Ordinary Shares and zero Preference Shares



The interests of the Preference Share holders in the Company immediately prior
to and following the Conversion were and are:


                                             Prior to Conversion             Following Conversion
                                      Ordinary Shares   Percentage of     Ordinary     Percentage of
                                                         issued share      Shares       issued share
                                                           capital                        capital
Sun Media Investment Holdings            41,300,000         10.0%        58,800,000        12.1%
Limited1
Mr Tom Jones2                            10,000,000          2.4%        17,500,000         3.6%
Mr John McKeon2                          3,246,667           0.8%        31,746,667         6.5%
Mr Gerald O'Mahony2                      1,000,000           0.2%         2,500,000         0.5%



Note 1. Sun Media Investment Holdings Limited is a company controlled by Mr
Bruno Wu, a director of the Company.

Note 2. Mr Tom Jones, Mr John McKeon and Mr Gerald O'Mahony are directors of the
Company



Application has been made for the 75,000,000 new Ordinary Shares to be admitted
to trading on AIM with effect from 2 April 2007.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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