SCCC Sun 3C Media

RNS Number:4482S
Sun 3C Media PLC
07 March 2007



Sun 3C Media Plc announces global mobile distribution agreement with Fifty
Lessons, distributing content from the Harvard Business School Press book series


Sun 3C Media, Plc ("Sun 3C" or "the Company"), the integrated new media company
listed on AIM (AIM: SCCC), announced that it has entered into a global,
exclusive agreement to distribute content on mobile platforms for Fifty Lessons,
Ltd ("Fifty Lessons"), a leading provider of multimedia business learning
content and solutions. The company's first product will be a mobile learning
application developed from a 12-book series based on Fifty Lessons content and
published by Harvard Business School Press later this year. Sun 3C will develop,
publish, and distribute the application through its wholly owned subsidiary
Upstart Games.

Fifty Lessons has built a world-class digital library of multimedia business
learning content. This award-winning (IVCA Gold Award Winner 2005) content is
primarily video lessons from the world's most respected business leaders.
Already over 500 5-minute videos are available online and across multiple
digital platforms.

Fifty Lessons' content is ideally suited to mobile delivery and will form the
basis for launch of numerous mobile applications over the coming months. Sun 3C
plans to launch the Fifty Lessons application in the US in the third quarter of
2007, with subsequent product launches planned for late 2007 and 2008.


Sun 3C sign distribution agreement with Fifty Lessons for China


In addition to the global mobile rights, Sun 3C also signed an agreement to
distribute Fifty Lessons content online and across traditional media channels in
Mainland China. Both agreements are exclusive for one year, but automatically
renew based on the fulfilment of performance targets.

In China, Sun 3C plans to leverage the Fifty Lessons content library to expand
its mobile and online offerings in the business information space, targeting
young urban professionals. The company plans to release multiple products under
various brands, including the company's recently acquired newspaper, The China
Business Post.


Mr. Matthew Burr, President of Sun 3C Media, commented:

"This deal is a great example of how Sun 3C is leveraging its strong China
presence and global mobile distribution capabilities to attract world class
content and brands. Our partnership with Fifty Lessons provides us with an
amazing suite of products for the China market and a great foundation for our
entry into the fast growing global mobile learning market. We are looking
forward to a long and prosperous partnership."

Mr. Andy Hasoon, CEO of Fifty Lessons, commented:

"The business learning and leadership development market in China is rapidly
growing, and extremely exciting for us, so having Sun 3C Media as our
distribution partner in the region opens up a world of opportunities. We relish
the chance not only to bring best western business practice into China for the
benefit of tomorrow's business leaders, but also to export the business wisdom
that China has to offer to the rest of the world".


Enquiries:



Sun 3C Media:
Matt Burr / Barry O'Neill                       020 7638 9571

Citigate Dewe Rogerson
Martin Jackson / Nina Soon / Hannah Seward      020 7638 9571


About Sun 3C Media:

Sun 3C Media, Plc ("Sun 3C", AIM: SCCC, www.sun3cmedia.com) is a uniquely 21st
century media company, positioned to take advantage of two of the industry's
most important historical trends: the emergence of China as one of the world's
key media markets and the explosive global growth of the mobile content
industry.

Based out of Beijing, China, Sun 3C controls various media channels targeting
China's coveted young urban professional segment, including The China Business
Post, a leading weekly business newspaper. The company is leveraging its
position as an entryway for global brands looking for a strong partner in the
China market to expand internationally, with a particular focus on mobile media.
Currently the company has mobile development and distribution operations in all
of the key global markets, including Japan, the United States and Europe.


About Fifty Lessons:

Experience is the best teacher. Fifty Lessons www.fiftylessons.com uses the
power of personal storytelling to capture the business lessons of world-class
leaders to pass on to the next generation. Fifty Lessons is a media company; the
content it creates is currently available as a series of filmed interviews
online, across digital media and in books. Experienced and respected leaders
from industry, the public sector and academia are invited to contribute their
most important lessons learnt. The lessons are then fully indexed, enabling
Fifty Lessons to match its content directly to the strategic business learning
objectives of its clients which include corporations, public sector
organisations and educators. Fifty Lessons content is distributed globally by
our partners, who include Harvard Business School Publishing, Pearson, Thomson
Learning and Sun 3C Media in China.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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