Brave Bison Group PLC Brave Bison agrees distribution partnership
06 September 2018 - 8:01AM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
06 September 2018
6 September 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Brave Bison agrees distribution partnership with Tencent
Brave Bison, the social video company, has agreed a distribution
partnership with Chinese conglomerate Tencent Holdings Limited, one
of the world's largest internet companies. The partnership will
give Brave Bison access to over 1.5 billion Chinese viewers.
Tencent owns WeChat, China's leading messaging, payments and social
media app which has one billion monthly active users.
Brave Bison will be supplying Tencent with licensed video
content from Western-based creators suitable for the Chinese
audience, opening up a previously inaccessible market for many
content creators.
Launching with six channels and over 25 videos on the platform
across multiple genres from Supercars to Parkour, Brave Bison will
regularly upload new content as Tencent's platforms grow.
Claire Hungate, Chief Executive Officer, commented: "Social
video is consumed very differently in China, so we're delighted
Tencent looked to us as social video experts to work with
western-based creators. We will ensure their videos are right for
the platform and territory and most importantly deliver content to
Tencent which will engage and entertain their audience. This deal
further cements our APAC expansion strategy."
-Ends-
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Manager
Email: jackbates@bravebison.io
Allenby Capital Limited
Virginia Bull / Jeremy Porter
Tel: 020 3328 5656
Redleaf Communications
Elisabeth Cowell / Fiona Norman
bravebison@redleafpr.com
Tel: 020 3757 6880
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
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contact rns@lseg.com or visit www.rns.com.
END
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September 06, 2018 02:01 ET (06:01 GMT)
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