Brave Bison Group PLC Brave Bison Enters Strategic Consultancy
16 Juli 2018 - 8:00AM
RNS Non-Regulatory
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Brave Bison Group PLC
16 July 2018
Brave Bison Group plc
("Brave Bison" or "the Group")
Brave Bison Enters Strategic Consultancy with the European
Tour
The European Tour has selected Brave Bison, the social video
company, as a strategic consultant to enhance its YouTube presence.
Brave Bison's expertise in growing the audience of YouTube channels
and success of its previous golf work was key to the European
Tour's decision.
The relationship will involve Brave Bison providing audience
insight, research and channel management with the aim of growing
the European Tour's YouTube presence.
Viewers of the European Tour channel on YouTube can see extended
highlights of tournaments as well as highlights of individual
players including Rory McIlroy, Justin Rose and Tommy Fleetwood.
The content is drawn from events on the European Tour as part of
the "Race to Dubai". The channel is also home to video content such
as the 14 Club Challenge, Little Interviews, Hardest Hole, Fastest
Hole and many more challenges, pranks and world record attempts
featuring the best golfers from around the world.
Claire Hungate, Chief Executive Officer at Brave Bison,
commented: "Sports content is one of the biggest drivers of traffic
on YouTube and golf is growing its share of that audience. As a
producer and publisher of entertaining, engaging and quality video
content on YouTube, the European Tour is playing its part in this
trend. We're pleased to be supporting the European Tour to amplify
and commercialise its YouTube community and ensure the content
reaches as many fans, new and old, as possible."
Rufus Hack, The European Tour's Chief Content Officer, said: "We
are looking forward to working with Brave Bison as we continue to
showcase our innovative content to as wide a global audience as
possible. Brave Bison's knowledge and expertise on YouTube will
help us reach a greater audience to showcase the amazing talents
and personalities of our players."
ENDS
For further information please contact:
Brave Bison Group plc
Jack Bates, Communications Manager
Email: jackbates@bravebison.io
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PUMA and Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
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END
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