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Rambler Media Limited



 RAMBLER AND BEGUN TO LAUNCH NEW INTEGRATED SERVICES AIMED AT GROWING CONTEXTUAL
                              ADVERTISING REVENUES

Rambler Media Ltd. ("Rambler" or "the Group"), a leading provider of internet
and media services to the global Russian-speaking community, today announces
that it is preparing to launch new integrated services with its contextual
online advertising agency ZAO Begun ("Begun"). Rambler Media acquired control of
Begun in August 2007, having acquired a further 25% stake in Begun to take
Rambler's stake in the agency to 50.1%.

Begun is one of Russia's leading search and contextual text based advertising
platforms with a network of 40,000 individual advertisers and over 65,000
partner distribution sites.

As Begun's main traffic generator, Rambler intends to maximize the number of
internet users who use its search engine and see adverts generated through Begun
in Rambler's sponsored search results. In parallel, Rambler intends to attract a
growing number of advertisers who wish to benefit from the unique audience reach
that Rambler and Begun can offer together.

New integrated services include the possibility for Begun's partner sites to
place the Rambler Search tool bar on their website free of charge, enabling
visitors to search the internet from that page directly. This new service is an
opportunity for Begun's small and medium sized partners to offer new high
quality services to their customers on their website while increasing their
potential revenue. If a visitor uses the Rambler search tool bar on a partner's
site and clicks on a contextual advert generated by Begun in the search results
field, the partner who provided the search tool bar on its site will receive a
share of the pay per click fee.

Rambler and Begun have also launched an advertising model built around user
behaviour. The service, which is available on Rambler Mail, enables Begun's
advertisers to reach individual Rambler email inboxes based on relevant pages
visited by users, without invading user privacy.

Mark Opzoomer, Chief Executive Officer of Rambler, commented: "By making the
Rambler search tool bar available on Begun's partners' individual sites and by
tailoring the way adverts are generated around user behaviour, we are creating
new opportunities for thousands of businesses to reach millions of internet
users in Russia every day. This integrated offering by Rambler and Begun will be
extended in the future to cover other vertical services such as Rambler Finance,
Rambler Sports and Rambler Top 100 among others and should enable us to capture
a greater portion of the Russian contextual advertising market."

Alexey Basov, General Director of Begun further commented: "Begun is today one
of the leading and most efficient contextual advertising agencies in Russia
reaching millions of internet users each day. We believe that by launching
integrated services with Rambler, a key partner for us, we will be able to
provide our advertisers further effective solutions to reach a greater number of
potential consumers."

For further information, please visit www.ramblermedia.com or contact:

Rambler Media                       Shared Value Limited
Mark Opzoomer                       Nicolas Duperrier
Tel. +7 495 500 3826                Tel. +44 (0) 20 7321 5010
                                    rambler@sharedvalue.net

ING Wholesale Banking
Daniel Friedman / William Marle
Tel. +44 (0) 20 7767 1000

ABOUT RAMBLER MEDIA

Rambler Media is a diversified Russian language media and services group which
operates or has interests in leading internet properties including the original
Russian internet portal and search engine 'Rambler.ru', on-line newspaper
'Lenta.ru', price comparison website 'Price.ru', internet tracking system
'Rambler Top 100', instant messaging service 'Rambler-ICQ', high-tech portal
'Ferra.ru', interactive advertising Group 'Index20' and 'contextual advertising
company 'Begun'. Rambler Media's shares are traded on AIM, the junior market of
the London Stock Exchange under the symbol 'RMG'. For more information on
Rambler Media, visit our corporate website at www.ramblermedia.com.

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