Mansell Group Acquires Campaign Accelerator Email Marketing Business from Premiere Global Services
09 November 2009 - 2:00PM
PR Newswire (US)
Acquisition Extends Company's Global Reach and Customer Base
ATLANTA, Nov. 9 /PRNewswire/ -- Mansell Group, Inc. today announced
it has acquired the email marketing business of Premiere Global
Services, Inc (NYSE: PGI). The email applications and services
acquired include the Campaign Accelerator suite of tools. The
addition of Campaign Accelerator technologies into Mansell Group's
existing business creates one of the world's largest privately held
email marketing companies. This acquisition brings additional
functionality to Mansell Group's existing email marketing offering
by adding a user interface presented in six different languages
including: French, German, Japanese, Spanish, UK English, and US
English as well as a team of professionals experienced in
supporting global accounts. The new Mansell offering will actively
support over 600 organizations. "This acquisition is a continuation
of our strategy to acquire technologies and talents that can help
our customers market and communicate more effectively," said Allen
Nance, founder and President of Mansell Group, Inc. "By combining
Premiere Global's powerful multi-language tools with our other
digital messaging capabilities, we will offer customers a true
multi-channel marketing solution. We are committed to supporting
the Campaign Accelerator offering and, at the same time, offering
the Mansell Group's Creative and Digital Marketing services to the
existing Campaign Accelerator users base." "Through our work to
better understand Premiere Global customers, we recognize that our
true strength lies in our focus on the IT buyer, IT challenges and
IT solutions. We are confident that Mansell Group will provide
Campaign Accelerator customers with service and support focused on
the marketing organization," said Jackie Yeaney, CMO, Premiere
Global Services, Inc. About Mansell Group, Inc. Mansell Group
provides a suite of intelligent data driven marketing solutions.
With over a decade of experience, Mansell Group combines leading
technology and marketing insight to drive customer communication
programs including: email communications, SMS mobile marketing,
broadcast voice messaging, database management, customer
intelligence, online lead generation, as well as a complete
professional services group. Mansell Group actively supports over
600 leading organizations including: AirTran Airways, AARP,
ChoicePoint, Flight Centre, National Education Association, Payless
Shoe Source, Randstad, SunTrust, Regions Bank, The Princeton
Review, and Thompson Corporation. With a global footprint that
stretches from Sydney, Australia to Atlanta, Georgia, Mansell
Group's corporate headquarters is located at 3500 Piedmont Road,
Suite 320, Atlanta, GA 30305. Additional information can be found
at http://www.mansellgroup.com/. About Premiere Global Services,
Inc. Premiere Global Services, Inc. provides on-demand, applied
communication technologies that revolutionize the way people
interact. Every month, nearly 12 million people around the world
use Premiere Global's advanced solutions and next-generation
collaboration platform to work, collaborate and make meaningful
connections. Customers include more than 50,000 companies and
nearly 90% of the Fortune 500. Premiere Global is headquartered in
Atlanta, Georgia, and operates in 24 countries worldwide.
Additional information can be found at
http://www.premiereglobal.com/. Statements made in this press
release, other than those concerning historical information, should
be considered forward-looking and subject to various risks and
uncertainties. Such forward-looking statements are made pursuant to
the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995 and are made based on management's current
expectations or beliefs as well as assumptions made by, and
information currently available to, management. A variety of
factors could cause actual results to differ materially from those
anticipated in Premiere Global Services, Inc.'s forward-looking
statements, including, but not limited to, the following factors:
competitive pressures, including pricing pressures; technological
changes; the development of alternatives to our services; general
domestic and international economic, business or political
conditions; weakening global economic and credit conditions,
including customer consolidations, restructuring, bankruptcies or
payment defaults; market acceptance of our new services and
enhancements; our ability to complete acquisitions and integrate
acquired operations; concerns regarding the security of sending
information over the Internet and public networks; our ability to
upgrade our equipment or increase our network capacity; service
interruptions; continued weakness in our legacy broadcast fax
business; our dependence on telecommunications supply agreements;
increased financial leverage; our dependence on our subsidiaries
for cash flow; future write-downs of goodwill or other intangible
assets; assessments of income, sales and other taxes for which we
have not accrued; our ability to protect our proprietary technology
and intellectual property rights; possible adverse results of
pending or future litigation or infringement claims; federal or
state legislative or regulatory changes, including further
government regulations applicable to traditional telecommunications
service providers; risks associated with international operations
and fluctuations in currency exchange rates; and other factors
described from time to time in our press releases, reports and
other filings with the SEC, including but not limited to the "Risk
Factors" sections of our Annual Report on Form 10-K for the year
ended December 31, 2008 and our Quarterly Report on Form 10-Q for
the quarter ended June 30, 2009. All forward-looking statements
attributable to us or a person acting on our behalf are expressly
qualified in their entirety by this cautionary statement. Media
Contacts Allen Nance Sara Pilling Mansell Group Premiere Global
Services 404.995.8600 404.564.6599 DATASOURCE: Mansell Group, Inc.
CONTACT: Allen Nance, Mansell Group, , +1-404-995-8600, or Sara
Pilling, Premiere Global Services, , +1-404-564-6599 Web Site:
http://www.mansellgroup.com/
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