RNS Number:5354U
Proactive Sports Group PLC
22 January 2004


PROACTIVE SPORTS GROUP PLC
NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS



1. Name of company


Proactive Sports Group Plc



2. Name of director


David McKee



3. Please state whether notification indicates that it is in respect of holding
of the shareholder named in 2 above or in respect of a non-beneficial interest
or in the case of an individual holder if it is a holding of that person's
spouse or children under the age of 18 or in respect of a non-beneficial
interest


David McKee and Mrs. Lynette Yates, the wife of David McKee



4. Name of the registered holder(s) and, if more than one holder, the number of
shares held by each of them (if notified)


N/A



5. Please state whether notification relates to a person(s) connected with the
director named in 2 above and identify the connected person(s)


N/A



6. Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co PEP and if discretionary/non discretionary


Purchase of 100,000 ordinary shares at 6.55 pence and transfer of 625,000 rdinary shares for nil consideration



7. Number of shares / amount of stock acquired


100,000



8. Percentage of issued class


0.09%



9. Number of shares/amount of stock transferred


625,000



10. Percentage of issued class


0.54%



11. Class of security


Ordinary shares of 1 penny each



12. Price per share


100,000 ordinary shares acquired at 6.55 pence per ordinary share.

625,000 ordinary shares transferred at nil consideration



13. Date of transaction


100,000 ordinary shares acquired on 21 January 2004

625,000 ordinary shares transferred on 22 January 2004



14. Date company informed


22 January 2004



15. Total holding following this notification


David McKee                         220,000
Lynette Yates                    15,346,667
David McKee and Kevin MecMenamin    100,000
Total                            15,666,667



16. Total percentage holding of issued class following this notification


David McKee                       0.19%
Lynette Yates                    13.36%
David McKee and Kevin McMenamin   0.09%
Total                            13.64%



If a director has been granted options by the company please complete the
following boxes.



17. Date of grant


N/A



18. Period during which or date on which exercisable


N/A



19. Total amount paid (if any) for grant of the option


N/A



20. Description of shares or debentures involved: class, number


N/A



21. Exercise price (if fixed at time of grant) or indication that price is to be
fixed at time of exercise


N/A



22. Total number of shares or debentures over which options held following this
notification


N/A



23. Any additional information


N/A



24. Name of contact and telephone number for queries


Mark Page   01625 536411



25. Name and signature of authorised company official responsible for making
this notification


Mark Page



Date of Notification


22 January 2004






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