Partnership between NLG innovator and proprietary data
analytics company fuels acquisition; combines the power and
integration of data, video, player tracking, and NLG to serve the
sports industry from performance to media, sports books, and
e-commerce.
MORRISTOWN, N.J. and
SEATTLE, Nov. 30, 2021 /PRNewswire/ -- Arria NLG, a
leading provider of Natural Language Generation (NLG) technology,
today announced it has acquired Boost Sport AI, whose proprietary
technology uses data analytics and computer vision to automate
sport performance and power digital storytelling across media,
betting, and
e-commerce.
Boost helps brands to create highly personalized digital content
at scale, distributing live, contextual insights across major
digital media channels. The platform complements Arria's existing
NLG technology and expands its product offerings into the sports
media and content industry.
In May 2021, the two companies
formed a strategic alliance artificial intelligence (AI) platform
that empowered content creators to build and deploy data-driven
sports stories. Following successful programs with multiple media
companies, Arria extended an offer to purchase Boost to accelerate
growth across these and other commercial verticals.
"The combination of Arria's best-in-class NLG technologies with
Boost's state-of-the-art platform will energize global brands and
their consumers looking for unique content that satisfies a passion
for sport," said Sharon Daniels,
Arria NLG CEO. "With Boost on board, Arria is now positioned to
combine intelligent technology and an interactive experience to
enhance fan engagement."
Boost delivers analytics and AI-driven content in basketball,
global football, and American football (with additional sports
being announced soon). For the upcoming NCAA basketball season,
Boost will partner with 25 schools, including UCLA, University of
Florida, and Arizona State
University. Recently signed universities include
Louisville, Minnesota, and West
Virginia. In addition, the company recently finalized a
sponsorship with Rising Coaches, a national organization focused on
community, partnerships, and development for basketball coaches of
all levels.
"The most successful sports franchises are always looking for an
edge," said Mustafa Abdul-Hamid,
Boost CEO. "We see that consistently in Arria. Not only do they
have extensive experience leading the NLG space, but they are
relentlessly committed to innovating through new products,
visionary partnerships, and unmatched customer relationships that
are focused on humanizing data storytelling."
Important to note is how this transaction also strengthens
Arria's intellectual capital and reinforces their successful model
of acquiring expertise. As a former professional basketball player
who competed on two Final Four teams for the Bruins, Abdul-Hamid
brings a unique blend of technology expertise and competitive
athletic experience at the highest levels. Following his collegiate
success at UCLA, Abdul-Hamid played
professional basketball across Europe — including Serbia, Slovenia, France, and Germany. He earned a Master's in International
Policy from Stanford University and a
Bachelor of Arts with Honors in Global Studies and Communication
Studies from UCLA. Abdul-Hamid
previously founded My90, a transparency and accountability software
company for public safety agencies and communities that was
acquired by Axon Enterprise. He also serves as lecturer at the
University of Washington iSchool, where
he teaches product design and solutions for information
challenges.
Joining Abdul-Hamid on the Boost leadership team is
Inga Nakhmanson, Chief Technology
Officer, a technical entrepreneur with experience scaling and
selling a niche social media website of 7 million users and
building engineering, AI, and computer vision teams;
Jorge Costa, Director of
Analytics, who previously led research and development for the
Detroit Pistons and worked for the NBA's data team; and
Tim Mitchell, Senior VP of
Marketing, a former NIKE executive with extensive sports
licensing experience (NBA, NFL, NCAA, Global Football).
About Arria NLG Arria NLG (www.arria.com) is the global
leader in the field of Natural Language Generation (NLG), a
form of artificial intelligence that extracts insights from complex
data sources and communicates them in natural language. The Arria
NLG Platform is used across multiple industries and use cases.
About Boost Sport AI Boost Sport AI
(https://boostsport.ai/) is a proprietary technology platform that
uses computer vision, data analytics, and NLG to build
personalized, scalable sports applications used by coaches and
scouts as well as media and sportsbooks. For more information on
Arria Boost, register for an exclusive webinar.
Contact:
Arria
Summer Flynn
summer.flynn@arria.com
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