Bidstack Group PLC Sports Interactive, exclusive multi-year renewal
17 August 2022 - 8:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
17 August 2022
REACH ANNOUNCEMENT
17 August 2022
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Sports Interactive, exclusive multi-year renewal
Bidstack Group Plc (AIM: BIDS), the in-game brand activation
platform, is pleased to announce the exclusive multi-year renewal
of its agreement with Sports Interactive, the creator of Football
Manager. This represents the second extension of the contract,
which began in 2017. The success of the partnership between the
Company and Sports Interactive results from the commitment by both
companies to pioneering innovative monetisation streams for high
fidelity gaming environments enabled by Bidstack's technology.
Sports Interactive is one of the world's leading developers of
sports management simulations. Founded in 1994 and based in
Stratford, London, it has more than 250 full time team members and
approximately 1,300 researchers across the globe. It became a
wholly-owned subsidiary of SEGA in 2006. The studio has enjoyed
both critical and commercial success, having won a number of
awards, including two BAFTAs, with titles selling over a million
copies annually across platforms such as Steam, Microsoft Game Pass
and the App Store.
Bidstack's SDK (software development kit) allows developers and
publishers to deliver static and dynamic intrinsic in-game ads into
mobile, PC and console games. It offers value beyond ad delivery
when it is used to manage dynamic content, data collection and
measuring viewability, coupled with the Company's AdConsole suite
of supporting applications.
James Draper, CEO of Bidstack said:
"The success and longevity of our partnership with Sports
Interactive illustrates the evolution of monetisation in video
games and stands testament to the strength of our commercial
relationship. It is also a clear validation of the robustness of
our technology to ensure brand safety, viewability and reporting to
enhance the player experience.
"I am looking forward to continuing to work closely with Sports
Interactive to create value and evolve our product suite. We will
also explore other use cases for our SDK such as marketing
promotions through in-game placements to drive player acquisition
and retention, as well as optimisation of developer resources."
Matt Carroll, COO of Sports Interactive said:
" In-game advertising, while an important commercial tool, has
been specifically implemented in Football Manager in a way that
supports the game experience for our players. By using pitchside
LEDs, the ads which the Bidstack tech serves look just as they do
in real-world football matches, preserving the 'suspension of
disbelief' and tying our in-game experiences to real world
campaigns and sponsors.
"For advertisers who are looking for passionate football fans
for their campaigns, our realistic in-game experience can
complement live activities by timing, leagues or countries across
17 languages. Over the next three years we look forward to using
Bidstack's technology services in new opportunities and evolving
our relationship further."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Whitmore / Kim
van Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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