Hotel Indigo's The World's Neighborhood Hotel
celebrates the people, places and experiences that make the
neighborhood one-of-a-kind
ATLANTA, Sept. 26,
2023 /PRNewswire/ -- Hotel Indigo, part of IHG's
Luxury & Lifestyle portfolio, is unearthing the hidden gems
that only can be found in a neighborhood and inspiring the next
generation of travelers to go out and explore. The brand's newest
international marketing campaign, The World's Neighborhood
Hotel, is rooted in the brand's long-held belief that when
you see the world through the neighborhood, the neighborhood
changes your world.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9133252-hotel-indigo-the-worlds-neighborhood-hotel/
In a global survey* from Hotel Indigo, the brand reveals 73
percent of respondents feel it is important for the hotel they stay
in while traveling to be connected to the local neighborhood as it
may inspire more adventurous activities, the desire to try new
things, and meet new people. It also unveils the impact immersive
travel has on our perspective of the world, with 1 in 2 travelers
having questioned their life's trajectory after coming home from a
trip and 63 percent making major life changes due to their
experiences on a trip. Hotel Indigo's The World's Neighborhood
Hotel is a testament to that – because when you stay at a Hotel
Indigo, you don't just visit a place – you fully immerse yourself
in it – and then you take a little bit of it home with
you.
Officially rolling out this month in a phased approach globally,
Hotel Indigo's The World's Neighborhood Hotel is designed to
celebrate how guests can discover, or rediscover, some of
the most inspiring and culturally rich neighborhoods in and
outside the hotel.
Just as no two neighborhoods are alike, no two Hotel Indigo
properties are alike. From a unique selection of vinyl Shibuya-Kei
records in each guestroom at Hotel Indigo Tokyo Shibuya and infused
elements reminiscent of Old Hollywood at Hotel Indigo Los Angeles
Downtown, to Hotel Indigo Brussels – City only using locally
sourced ingredients in its restaurant, and every floor of Hotel
Indigo Dubai Downtown featuring local artwork,
each individual property is inspired by local neighborhood cues
designed to ignite curiosity to explore something new.
Carol Hoeller, Vice President
Global Brand Management for Hotel Indigo, said: "The
neighborhood is where those who are looking to be inspired stay.
Which is why Hotel Indigo sits at the heart of neighborhoods across
the world. For our guests, Hotel Indigo isn't just a place to stay
– it's a reason to travel. It's a destination all on its own, and
The World's Neighborhood Hotel embodies that. The campaign
beautifully juxtaposes the inside and outside – and how our brand
and the communities in which we exist are
inseparable."
Chloe Banicevic, Creative
Director at Anomaly, said: "We wanted this campaign to be a
journey of discovery and wonderment. The creative captures the real
culture and emotion behind the neighborhoods featured in a
soul-stirring way. We wove in iconic sights and sounds as well as
people living, connecting, and seeking out incredible things and
hidden gems. Because we wanted it to be more than just a homage to
the neighborhood, we wanted it to be an invitation to come and
experience it for yourself."
While an international media campaign, Hotel Indigo's
The World's Neighborhood Hotel evokes local feeling. The
images and videos, personalized to the next-gen explorer, will
appear online, in television, cinema, digital out-of-home
placements, and on brand social channels such as TikTok, Instagram,
Facebook and LinkedIn.
With survey results also uncovering that 55 percent of travelers
have changed their plans because of a recommendation from a local,
Hotel Indigo will also be creating custom neighborhood guides
through strategic partnerships to further spark that desire to
experience an authentically local stay wherever you are in the
world.
Hotel Indigo is a brand that exists to illuminate the world
within the neighborhood in a distinct and authentic way. Today,
there are 145 Hotel Indigo properties open, with another 128 in the
pipeline** and the brand is committed to doubling its portfolio
globally over the next three to five years.
For more information on Hotel Indigo, visit
https://www.ihg.com/hotelindigo/hotels/us/en/reservation. Or
download the IHG One Rewards mobile app, where you can now
virtually explore select Hotel Indigo properties and the
neighborhoods they are in with a 360° tour.
Note to Editors:
*Survey methodology:
- All the figures are from YouGov, an International
Internet-based market research and data analytics firm.
- Survey was conducted online between
July 25 and August 3, 2023, across 6,015 travelers (defined
as having traveled in the past 12 months and/or planning to in the
next 12 months) aged 25-44 in the US, UK, Australia, Japan, UAE, and Saudi Arabia.
**Numbers as of June 30,
2023.
About Hotel Indigo
Just as no places are alike, no two
Hotel Indigo properties are alike. Each Hotel Indigo draws
inspiration from the local neighborhood, culture and popular trends
in food, drink and design to create a warm and vibrant
atmosphere. Our hotels provide a gateway to discover and
explore some of the world's most inspiring cities and
neighborhoods. For more information, visit hotelindigo.com,
and connect with us on Facebook, Twitter,
and Instagram.
About IHG Hotels & Resorts
IHG Hotels &
Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality
company, with a purpose to provide True Hospitality for Good.
With a family of 19 hotel brands and IHG One Rewards, one
of the world's largest hotel loyalty programmes, IHG has over 6,000
open hotels in over 100 countries, and more than 1,900 in the
development pipeline.
- Luxury & Lifestyle: Six Senses Hotels Resorts
Spas, Regent Hotels & Resorts, InterContinental Hotels &
Resorts, Vignette Collection, Kimpton Hotels & Restaurants,
Hotel Indigo
- Premium: voco hotels, HUALUXE Hotels & Resorts,
Crowne Plaza Hotels & Resorts, EVEN Hotels
- Essentials: Holiday Inn Hotels & Resorts,
Holiday Inn Express, Garner hotels, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday
Inn Club Vacations, Candlewood Suites
- Exclusive Partners: Iberostar Beachfront
Resorts
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated and registered in England and Wales. Approximately 345,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and
IHG One Rewards. To download the new IHG One Rewards app, visit the
Apple App or Google Play stores.
For our latest news, visit our Newsroom and follow us on
LinkedIn, Facebook and Twitter.
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SOURCE IHG Hotels & Resorts