TIDMHSH
The Hillshire Brands Company (NYSE: HSH) presented today at the
Consumer Analyst Group of New York's (CAGNY) annual conference.
Sean Connolly, president and chief executive officer and Maria
Henry, chief financial officer shared the company's four core
strategies for growth:
-- Strengthen the core brands with increased investment behind
improved advertising, upgrades to product quality and packaging,
and
category management
-- Extend trademarks into adjacent categories with new product
innovations
-- Drive greater cost efficiencies in supply chain, trade spend,
and through shift in corporate culture
-- Acquire on-trend businesses that align with strategic vision
and create shareholder value
"It is an exciting time for Hillshire Brands. We remain focused
on creating long-term shareholder value by strengthening our strong
brands with leading innovation and marketing support," said
Connolly. "Equally, we continue to advance our cost efficiency
programs as fuel for growth."
"Overall, while it is still early days, we are quite encouraged
by the progress we see in the business and within our company
culture," Connolly added.
The company's core brands - Jimmy Dean, Ball Park, Hillshire
Farm, Aidells, Gallo and Sara Lee - are leaders in their respective
categories. To support these brands, the company plans to ramp up
innovation, sharpen marketing positioning and increase MAP
investment to five percent of revenues by fiscal 2015.
In addition, the company has plans to create a sustainable
innovation pipeline, streamline time to market and reinvigorate
consumer insights. The presentation highlighted numerous upgrades
to product quality and packaging, new line extensions and adjacent
innovations.
About The Hillshire Brands Company
The Hillshire Brands Company (NYSE: HSH) is a leader in
meat-centric food solutions for the retail and foodservice markets.
The company generates approximately $4 billion in annual sales and
has approximately 9,500 employees. Hillshire Brands' portfolio
includes iconic brands such as Jimmy Dean, Ball Park, Hillshire
Farm, State Fair,Sara Lee frozen bakery and Chef Pierre pies, as
well as artisanal brands Aidells and GalloSalame.
Forward-Looking Statements
This release contains forward-looking statements regarding
Hillshire Brands' business prospects and future financial results
and metrics. Forward-looking statements are typically preceded by
terms such as "will," "plans," "anticipates," "intends," "expects,"
"likely" or "believes" and other similar terms. These
forward-looking statements are based on currently available
competitive, financial and economic data and management's views and
assumptions regarding future events and are inherently
uncertain.
Investors must recognize that actual results may differ from
those expressed or implied in the forward-looking statements, and
the company wishes to caution readers not to place undue reliance
on any forward-looking statements. Among the factors that could
cause Hillshire Brands' actual results to differ from such
forward-looking statements are those described under Item 1A, Risk
Factors, in Hillshire Brands' most recent Annual Report on Form
10-K, as well as factors relating to:
-- Hillshire Brands' spin-off of its international coffee and tea
business in June 2012, including (i) Hillshire Brands' ability
to
generate the anticipated benefits from the spin-off; (ii)
the
transition of leadership to a new senior management team and
the
departure of key personnel with historical knowledge; and
(iii)
potential tax liabilities and other indemnification
obligations;
-- The consumer marketplace, such as (i) intense competition, including
advertising, promotional and price competition; (ii) changes
in
consumer behavior due to economic conditions, such as a shift
in
consumer demand toward private label; (iii) fluctuations in
raw
material costs, Hillshire Brands' ability to increase or
maintain
product prices in response to cost fluctuations and the impact
on
profitability; (iv) the impact of various food safety issues
and
regulations on sales and profitability of Hillshire Brands'
products;
and (v) inherent risks in the marketplace associated with
product
innovations, including uncertainties about trade and
consumer
acceptance;
-- Hillshire Brands' relationship with its customers, such as (i) a
significant change in Hillshire Brands' business with any of its
major
customers, such as Wal-Mart, its largest customer; and (ii)
credit and
other business risks associated with customers operating in a
highly
competitive retail environment; and
-- Other factors, such as (i) Hillshire Brands' ability to generate
margin improvement through cost reduction and productivity
improvement
initiatives; (ii) Hillshire Brands' credit ratings, the impact
of
Hillshire Brands' capital plans on such credit ratings and the
impact
these ratings and changes in these ratings may have on
Hillshire
Brands' cost to borrow funds and access to capital/debt markets;
and
(iii) the settlement of a number of ongoing reviews of
Hillshire
Brands' income tax filing positions and inherent uncertainties
related
to the interpretation of tax regulations in the jurisdictions in
which
Hillshire Brands transacts or has transacted business.
The Hillshire Brands CompanyMedia:Mike Cummins,
+1.312.614.8529orAnalysts:Melissa Napier, +1.312.614.8739
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