TIDMHDD 
 
RNS Number : 1074M 
Hardide PLC 
22 January 2009 
 

+------------------------------------+------------------------------------+ 
| Press Release                      |                    22 January 2009 | 
+------------------------------------+------------------------------------+ 
 
 
Hardide plc 
 
 
("Hardide" or the "Group") 
 
 
Trading Update 
 
 
Hardide plc (AIM:HDD), the provider of unique metal surface engineering 
technology, gives the following trading update. 
 
 
The Group has recently had discussions with a number of its customers in the UK 
and US to ascertain the effects of the current global economic outlook on their 
production and resultant demand for Hardide's product.A number of Hardide's 
customers' markets, particularly in the oil and gas, automotive and construction 
industries, have softened to an extent that is likely to result in decreased 
orders for Hardide's product and lead to results in the current financial year 
being below current market expectations. The Group is seeking firmer forecasts 
from these customers and a further announcement will be made when these are 
available in sufficient detail. This is expected to be in February 2009. 
 
 
It is important to note that there has been no reduction in sales as a result of 
customer dissatisfaction with Hardide or its coating technology. Results from 
recent new application development projects give the Board reason for optimism 
about longer term product sales in new markets, as well as continued growth in 
current markets. 
 
 
The Group met its first quarter forecast for the financial year ended 30 
September 2009. 
 
 
Commenting on the announcement, Graham Hine, Chief Executive Officer of Hardide 
plc said: "We are facing a situation that is common to many manufacturing and 
engineering companies at present, and we will now need to take steps to deal 
with the reduction in sales. We continue to make encouraging progress in 
developing applications for Hardide both in current and new markets." 
- Ends - 
For further information: 
 
 
+-------------------------------------------+----------------------------+ 
| Hardide plc                               |                            | 
+-------------------------------------------+----------------------------+ 
| Dr Graham Hine, Chief Executive           |  Tel: +44 (0) 1869 353 830 | 
| Jackie Robinson, Head of Communications   |                            | 
+-------------------------------------------+----------------------------+ 
|                                           |            www.hardide.com | 
+-------------------------------------------+----------------------------+ 
 
 
+-------------------------------------------+----------------------------+ 
| Seymour Pierce Limited                    |                            | 
+-------------------------------------------+----------------------------+ 
| Nicola Marrin                             |  Tel: +44 (0) 20 7107 8000 | 
+-------------------------------------------+----------------------------+ 
|                                           |      www.seymourpierce.com | 
+-------------------------------------------+----------------------------+ 
 
 
Media enquiries: 
+-------------------------------------------+----------------------------+ 
| Abchurch                                  |                            | 
+-------------------------------------------+----------------------------+ 
| Chris Lane                                |  Tel: +44 (0) 20 7398 7708 | 
+-------------------------------------------+----------------------------+ 
| chris.lane@abchurch-group.com             |     www.abchurch-group.com | 
+-------------------------------------------+----------------------------+ 
 
 
 
 
Notes to editors: 
Hardide manufactures and applies tungsten carbide-based coatings to a wide range 
of engineering components.  The Group's patented technology provides a unique 
combination of ultra-hardness, toughness, low friction and chemical resistance 
in one coating.  When applied to components, the technology is proven to offer 
dramatic cost savings through reduced downtime and extended part life. 
Customers include leading companies operating in oil and gas exploration and 
production, valve and pumps manufacturing, general engineering and aerospace. 
 
 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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