GON Galleon Hldgs

    RNS Number : 8283J
  Galleon Holdings PLC
  10 December 2008
   

    Date:                      10 December 2008
    On behalf of:          Galleon Holdings plc ("Galleon", "the Company" or "the Group")
    Embargoed until:    0700hrs 


    Galleon Holdings PLC
    Yunbo launches Chinese lottery mobile application

    Galleon Holdings plc (AIM: GON), the AIM listed entertainment media company developing and producing multi-platform properties with a
focus on emerging markets, is pleased to announce that its China based Mobile Service Provider, Yunbo, has launched a mobile phone
application to enable lottery players in China to instantly verify whether they have a winning ticket.

    Yunbo, the tenth largest mobile service provider in China, has already secured deals with lotteries in the provinces and regions of
Hunan, Hebei, Shanghai, Jianxi and Heilongjiang, which collectively represent about 15% of the China Lottery market. Yunbo is in active
negotiations to roll out this business into other regions. 

    There are two types of lottery played in China, the Welfare Lottery and the Sports Lottery, both of which offer a number of different
games, some played on a daily basis and others weekly. Each lottery ticket costs RMB 2. The fee for subscribing to Yunbo's service is RMB 6
per month. In addition to checking lottery numbers, customers will also have access to an awards query service and a lottery number
recommendation service, which allows players to access information about number frequency and statistical information.

    Sales of lottery tickets in China have doubled in the last year growing from RMB 101.7bn in 2007 to an estimated RMB 200bn (US$25bn) in
2008. Current predictions are that China's lottery market will become the world's second largest lottery market after the US, growing by a
CAGR of 31% to US$34.5bn, by 2010. Despite this, penetration of the lottery in China is still among the lowest in the world, providing
significant opportunities for its continued growth.


    Commenting on the potential of Yunbo's new mobile application, Galleon's Chief Executive, Stephen Green, said:

    "Lotteries are fulfilling a major entertainment role in China. The profile of China's mobile phone owners and that of lottery players is
a perfect match, and our mobile application brings this huge and dynamic entertainment medium straight to the consumers mobile. We are
looking to roll out this service with other provincial lotteries across China."

    -Ends-


    Enquiries:

 Galleon Holdings plc                                       www.galleonplc.com
 Stephen Green, Chief Executive                             Tel: 020 8742 3636

 Cenkos Securities (Nominated Adviser &
 Broker)
 Ken Fleming / Jon Fitzpatrick              Tel: 0131 220 9772 / 0131 220 9773

 Redleaf Communications                                 Galleon@redleafpr.com 
 Samantha Robbins / Mike Ward                               Tel: 020 7566 6700


      Notes to Editors:

    Galleon Holdings plc creates and distributes multi-platform branded entertainment properties focused on the emerging markets, in
particular China and South East Asia. The entertainment properties are designed to establish a direct, interactive relationship with the
viewer.

    Television in China reaches approximately 98% of the population of 1.3 billion.  Mobile phone penetration is also high, with over 450
million subscribers and with over 300 million people online, China is now the largest online market in the world.  Huge TV audiences and
growing interactive platform access presents a substantial opportunity for Galleon to benefit from the popularity and demand for interactive
entertainment and game shows. China is forecast to become the world's fifth largest advertising market.

    In October 2007 Galleon acquired Phoenix, a Hong Kong based media solutions company, which specialises in the provision of interactive
broadcast television services that enable broadcasters in China and South East Asia to provide interactive entertainment for audiences to
access through TV, online and mobile. 

    In February 2008 Galleon acquired Yunbo, a mobile service provider in China, strengthening the Company's ability to provide Chinese
broadcasters with a complete media solution for multiplatform entertainment.  Galleon now has total control over the interactive content,
its delivery to the consumer, data capture and the billing process.

    Galleon develops entertainment formats for children, families and young adults.  These include:

    *     Super Soccer Star - an interactive family orientated football talent show.  Produced in association with Chelsea Football Club
through its media arm Chelsea Digital Media.  The first series, broadcast in Guangdong province, China, achieved top five show status.
    *     The Limit - prime-time family variety game show.  To be launched in Hunan province, China in early 2009. 
    *     Skunk Fu! - a comedy action animated TV show for kids aged 6-11.
    *     Apollo's Pad - an interactive online animated sitcom targeting 16-24 year olds.  


This information is provided by RNS
The company news service from the London Stock Exchange
 
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