GON Galleon Hldgs

    
  Galleon Holdings PLC
  29 July 2008
   

    Date:                      29 July 2008
    On behalf of:          Galleon Holdings plc ("Galleon" or "the Company")
    Embargoed until:    0700hrs 


    Galleon Holdings PLC
    New Product Order

    Galleon Holdings plc (AIM: GON), an AIM listed entertainment media company focused on the emerging markets, is delighted to announce
that its Product IP Division, Croco Worldwide ("Croco"), has today received an initial order for a new product from global consumables
manufacturer PepsiCo, to be supplied in five territories. The first commission covers the materials and associated manufacturing costs for
an order which has an anticipated overall value of EUR2,350,000. 

    PepsiCo intends to use the product to drive promotions on a worldwide basis. The new product, which cannot be named for competitive
reasons, has been tested successfully in multiple markets.

    Commenting on the latest order, Stephen Green, CEO of Galleon Holdings, said:

    "It is great news for Croco to be launching a new product. Adding a third product IP to "Blasterz" and "Roks" will help us as we expand
our distribution by territory and channel. These products are carefully researched and tested, and once they are proven in the market they
usually have a long term value to Croco and our clients."


    Enquiries:

 Galleon Holdings plc                                www.galleonplc.com
 Stephen Green, Chief Executive                      Tel: 020 8742 3636

 Kaupthing Singer & Friedlander Capital Markets
 Graham Swindells / Marc Young                       Tel: 020 3205 7500

 Redleaf Communications                          Galleon@redleafpr.com 
 Samantha Robbins / Sanna Sumner / Mike Ward         Tel: 020 7822 0200


    Notes to Editors:

    Galleon Holdings plc creates and distributes multi-platform branded entertainment properties focused on the emerging markets, in
particular China and South East Asia. The entertainment properties are designed to establish a direct, interactive relationship with the
viewer.

    Television in China reaches approximately 98% of the population of 1.3 billion. Mobile phone penetration is also high, with over 450
million subscribers and with over 300 million people online, China is now the largest online market in the world. Huge TV audiences and
growing interactive platform access presents a substantial opportunity for Galleon to benefit from the popularity and demand for interactive
entertainment and game shows. China is forecast to become the world's fifth largest advertising market.

    In October 2007 Galleon acquired Phoenix, a Hong Kong based media solutions company, which specialises in the provision of interactive
broadcast television services that enable broadcasters in China and South East Asia to provide interactive entertainment for audiences to
access through TV, online and mobile. 

    In February 2008 Galleon acquired Yunbo, a mobile service provider in China, strengthening the Company's ability to provide Chinese
broadcasters with a complete media solution for multiplatform entertainment. Galleon now has total control over the interactive content, its
delivery to the consumer, data capture and the billing process.

    Galleon develops entertainment formats for children, families and young adults. These include:

    *     Super Soccer Star - an interactive family orientated football talent show.  Produced in association with Chelsea Football Club.
The first series, currently broadcasting in Gungdong province, China, has achieved top five show status.
    *     The Limit - prime-time family variety game show. To be launched in Hunan province, China later this year. 
    *     Skunk Fu! - a comedy action animated TV show for kids aged 6-11.
    *     Apollo's Pad - an interactive online animated sitcom targeting 16-24 year olds.  



This information is provided by RNS
The company news service from the London Stock Exchange
 
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