FRE Freeplay

RNS No 7644h
FREEPAGES GROUP PLC
6th October 1997

               FREEPAGES GROUP PLC ("FREEPAGES")
                               
          FREEPAGES SERVICES TO BE BRANDED AS SCOOT(TM)
                               
     FREEPAGES LIMITED CHANGES ITS NAME TO SCOOT (UK) LTD
                               
During   the   past  two  years  Freepages  has   successfully
established  itself as a player in the interactive  classified
directory market place in the UK.

Freepages  products and services are constantly evolving  and
have   attained  a  high  level  of  consumer  and  advertiser
awareness.   However,  the  anticipated  acceleration  in  the
development  of  products  and  services,  coupled  with   the
companys strategic plan to offer a pan-European service,  has
paved  the  way  for  a  review of the current  brand  values,
recognition and potential for evolution.

It  has  become  clear  that, in order  to  realise  the  full
potential  of the overall strategy, a 'single' European  brand
proposition is paramount.

The  conclusion of extensive research in the UK and  the  very
successful launch of Scoot (NL) in the Netherlands has led  to
the  decision  to  brand  the  UK  operation  as  Scoot(TM).  
In connection  with  the  re-branding,  Freepages  Limited,   
the principal  UK  trading subsidiary of Freepages Group  plc,  
is changing its name to Scoot (UK) Ltd.

Freepages   believes  that  the  Scoot  brand/personality   is
transportable  and  appealing  on  a  worldwide  basis.   This
development will enable the UK operation to move away from the
restrictive  perception  of  Freepages  as  a  pure  directory
service   and  allow  it  to  position  itself  as  a  generic
information service connecting buyers with sellers.

The newly developed brand, created by the market-leading brand
building agency 'Wolff Olins', will personify the brand values
of  'Fast, Finder, Friendly, Fun'.  The distinctive nature and
flexibility  of  the  new brand will enhance  Freepages'  core
business  and enable it to launch a range of new and  improved
services  including  call  completion,  value  added  content,
internet partnerships and other services.

The   entire  Company  is  wholeheartedly  committed  to   the
initiative and believes that it will facilitate the  Companys
ambition to become a household name throughout Europe.

The  re-branding  exercise will be launched  over  a  ten  day
period.  Freepages Limiteds change of name to Scoot (UK)  Ltd
will  take  place  on 6 October 1997 and will  have  immediate
effect.   The  Call Centre and Operations will switch  from  8
October  1997.   The consumer launch will take place  from  15
October 1997 onwards.

The  re-branding exercise will result in a one-off exceptional
cost  of  approximately #1.5 million which will be charged  in
the  fourth quarter of the Companys financial year  ended  30
September 1997.

Copies of this announcement will be available for at least the
next   fourteen  days  from  the  offices  of   Freepages   at
Information House, Parkway Court, Oxford, OX4 2JY and will  be
posted to shareholders.

Scoot(TM) is   a  leading  provider  of  branded  communications
services,   providing  buyers  with  powerful  decision-making
information and connecting them directly with sellers  through
mass distribution channels.

For further information please contact:

Freepages Group Plc
01865 380192

Robert Bonnier                  Chief Executive Officer
Ronald Dorjee                   Chief Financial Officer
Miranda Cleverdon               Director, Corporate Communications
Martin van den Oetelaar         Director, International Marketing

Buchanan Communications
0171 466 5000

Mark Edwards


END

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