TIDMEZD

RNS Number : 0545Y

Easydate plc

16 December 2010

 
 Date:              16 December 2010 
 On behalf of:      Easydate plc ('Easydate', 'the Group' or 'the 
                     Company') 
 Embargoed until:   0700hrs

Easydate plc

Acquisition of Flirt.com

Easydate plc is pleased to announce that it has acquired the Flirt.com domain from US company Belamo Corp ('Belamo') for USD 1.25million (GBP0.8million) cash, and at the same time has been granted a perpetual royalty free license to several Flirt trademarks by Belamo.

Flirt.com is a fun dating site that has been operated by Easydate under a white label agreement from Belamo since August 2010 and has grown from nil revenue in August 2010 to a revenue of GBP250,000 per month in November 2010.

Commenting on the acquisition, Bill Dobbie, Easydate's CEO, said:

"Flirt.com has performed exceptionally well since we started operating the site in the summer. Given this strong performance over a fairly short time period, we felt that acquiring total ownership of the domain was an important step that would contribute towards Easydate's continued growth. This acquisition secures ownership of a strong domain and dating site which sits alongside Cupid.com and Benaughty.com as one of our fastest growing dating sites."

Enquiries:

 
 Easydate plc                               Tel: +44 (0)131 220 1313 
 Bill Dobbie, CEO 
  Mark Doughty, CFO and Company Secretary 
 
 Cenkos Securities plc 
 Ken Fleming                                Tel: +44 (0)131 220 6939 
 Beth McKiernan 
 
 Redleaf Communications                     Tel: +44 (0)207 566 6700 
 Henry Columbine / Mike Ward / Luis         easydate@redleafpr.com 
  Mackness

Notes to Editors

-- Easydate plc listed on AIM in June 2010 and is a leading provider of online dating services.

-- Easydate has built a base of over 13 million registrants and over 9 million members in 29 countries (those countries with over 1,000 members), with a growing proportion of members coming from outside of the United Kingdom.

-- Easydate offers a wide variety of online dating services allowing members to interact with each other and access the content available on the Group's websites. These websites are intended to appeal to dating users of diverse ages, cultures and social interest groups. The Group's most heavily visited websites include www.cupid.com, www.flirt.com, www.benaughty.com, www.girlsdateforfree.com and www.datetheuk.com. The Group also promotes the niche brands www.datingforparents.com, www.speeddater.com and www.maturedating.co.uk.

The majority of services are also available via Apple and Android App Stores for mobile users as well as through their own Facebook apps - eg. www.facebook.com/cupid and www.facebook.com/benaughty.

-- Further information on the Company can befound at www.easydategroup.com.

This information is provided by RNS

The company news service from the London Stock Exchange

END

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