Distil PLC Launch of new RedLeg Banana Rum & branding refresh
15 September 2020 - 8:00AM
RNS Non-Regulatory
TIDMDIS
Distil PLC
15 September 2020
Distil PLC
Launch of new RedLeg Banana Rum and label refresh across the
range
Distil Plc (AIM: DIS), owner of premium drinks brands RedLeg
Spiced Rum, Blackwoods Gin and Vodka, Blavod Black Vodka, Jago's
Cream Liqueur and Diva Vodka is pleased to announce the launch of
RedLeg Banana Rum, the second flavour extension for the Redleg Rum
brand, along with a branding refresh across the range.
The new flavour will build on the success of RedLeg Spiced Rum
(launched 2013) and RedLeg Pineapple Rum, which launched in 2019
and has delivered incremental sales for the brand in major retail
outlets since its launch.
RedLeg Spiced Rum is distilled in the Caribbean, rested in oak
barrels and infused with Jamaican ginger and vanilla for a smooth,
accessible spirit. RedLeg Banana Rum adds a new dimension by
infusing the rum with 100% natural banana in celebration of one of
the Caribbean's best-loved flavours.
The new flavour is accompanied by a label refresh across the
RedLeg Rum range, through which the branding for the flavours -
Pineapple and Banana - has been brought in-line with RedLeg
original. Bold variant names and colour-coded capsules ensure clear
differentiation between flavours and help consumers navigate the
range in retail spaces, while retaining a premium look and
feel.
Don Goulding, Executive Chairman, commented:
"We are delighted to launch RedLeg Banana Rum at a very exciting
time for the flavoured and spiced rum category. RedLeg Pineapple
Rum has performed well in major retail, recruiting new consumers to
the brand and delivering incremental sales and we're confident that
the launch of RedLeg Banana Rum will continue to build on this
success.
The launch of a new flavour was the perfect time to refresh the
brand look and make it easier for consumers to navigate the range
in retail stores, while retaining RedLeg's premium
positioning."
For further information:
Distil PLC
Don Goulding, Executive Chairman Tel +44 20 3283 4006
Shaun Claydon, Finance Director
---------------------
SPARK Advisory Partners Limited
(NOMAD)
---------------------
Neil Baldwin Tel +44 20 3368 3550
Mark Brady
---------------------
Turner Pope Investments (TPI)
Ltd (Broker)
---------------------
Andy Thacker Tel +44 20 3657 0050
---------------------
About Distil
Distil Plc is quoted on the AIM market of the London Stock
Exchange. It owns drinks brands in a number of sectors of the
alcoholic drinks market. These include premium spiced rum, vodka,
gin, vodka vanilla cream liqueur and are called RedLeg Spiced Rum.
Blackwoods Vintage Gin, Blackwoods Vodka, Blavod Original Black
Vodka, Diva Vodka and Jago's Vanilla Cream Liqueur.
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END
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