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Ericsson(L.M.)(Telefonaktiebolaget)
21 March 2001

Ericsson unveils the T68, a GPRS phone with MMS, a color display and Bluetooth

Ericsson unveils the T68, a GPRS phone with MMS, a color display and
Bluetooth tm

Today,  Ericsson  announced the T68, its first mobile phone  with  color
display,  Multimedia  Messaging Service (MMS) and  digital  imaging  and
audio  capabilities. This very small, powerful and  sleek  mobile  phone
with  a  completely new look and feel is developed for GSM 900/1800/1900
and GPRS networks and will be available before the end of 2001.

"The  T68  demonstrates a clear trend shift within Ericsson's industrial
design  and at the same time incorporates all the technologies that  the
industry  is going wild for at the moment," says Bo Albertson, Marketing
Director at Ericsson Mobile Communications.

The  T68  has  built-in  Bluetooth wireless  technology  that  makes  it
possible to connect it to other devices without cables, for instance the
Ericsson  Bluetooth headset, a digital camera or a computer. It  is  the
future standard for cablefree connectivity between devices and has  been
adopted by all the major computer and telecommunications companies.

The  T68  supports General Packet Radio Services (GPRS), so  users  will
enjoy  'always  on'  connectivity to the mobile Internet,  with  instant
delivery  of  e-mail,  high-speed Internet access and  efficient  mobile
connections  to  corporate LANs. Ericsson is answering a growing  market
demand  for mobile phones that support GPRS and the company is a popular
choice  of supplier among network operators gearing up to introduce  new
innovative services to the market. Ericsson has also launched the  GPRS-
phones R520 and T39.

Small  -  101 x 48 x 19mm, and lightweight, weighing only 85 grams,  T68
has a built-in antenna and a large 8 row, 256 color, display which opens
up  for exciting applications and user-friendly operation. The T68  will
also support the latest and most advanced messaging application - MMS.

The  Ericsson  T68 will be available toward the end of  2001  when  more
information about its features will be released.

To view the new Ericsson T68, visit:
http://www.ericsson.com/press/phli_pcoph.shtml

Ericsson is the leading communications supplier, combining innovation in
mobility  and  Internet  in creating the new  era  of  mobile  Internet.
Ericsson  provides total solutions covering everything from systems  and
applications to mobile phones and other communications tools. With  more
than   100,000   employees   in  140  countries,   Ericsson   simplifies
communications for customers all over the world.

Read more at http://www.ericsson.com/press

FOR FURTHER INFORMATION, PLEASE CONTACT

Bo Albertson, Marketing Director Communication
Ericsson Mobile Communications
Phone: +46 8 764 1388; E-mail: bo.albertson@ecs.ericsson.se

About MMS
MMS,  Multimedia  Messaging Service, is a universally accepted  standard
that  lets  mobile  phone users send messages from a mobile  phone  with
formatted  text,  high quality images, animation  and  audio  -  a  very
exciting  prospect for messaging enthusiasts. The images can be  digital
photos  taken  on the spot and sent in real-time to the Web  or  another
mobile phone with MMS. MMS is poised to add a new and exciting dimension
to messaging.


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